Deep Dive Keep up with regulations by giving customers choice In today’s rapidly evolving data privacy landscape, leaders are using their new efforts in customer agency to help them remain compliant. The workplace communication tool, Slack, Regulation (GDPR), for example, companies has traditionally stored all customers’ data in based in the EU may only export data outside the US, but in 2019 announced it would add data of the European economic area if the receiving residency controls to its platform and let people country or organization maintains similar data choose where their data is stored. Slack adopted privacy standards. While Slack is GDPR-compliant this change in light of emerging privacy laws that today, data residency will help the company— would complicate its existing practice. Under and organizations that use the Slack software— the European Union’s General Data Protection stay that way, even if regulations change.26