Why Now? With unprecedented With SMAC reaching nearly universal adoption, organizations opportunities coming from can no longer rely on these technologies alone to drive growth emerging and maturing or differentiation. The smartphone market is stalling. IDC’s Worldwide Quarterly Mobile Phone Tracker technologies, innovation 31 found that global smartphone shipments declined 4.1 percent from 2017 to 2018. 32 isn’t just about the next This continued into 2019: Q1 shipments were down from 2018 numbers by 6.6 percent. 33 In Q2, they were down 2.3 percent year over year. Only in Q3 did the industry see incremental step. It’s about an uptick, with shipments rising 0.8 percent year over year, ending nearly two years building the right DNA to of decline.34 turn the enterprise into an A recent report showed that 91 percent of organizations use social media platforms 35 engine for change. for marketing. However, social media user growth is starting to decelerate. After years of impressive growth, social media platforms saw just a one percent year-over-year increase between 2018 and 2019.36 NewVantage Partners’ 2019 Big Data and AI Executive survey found that data analytics 37 and big data investments are nearly universal across Fortune 1000 companies. Almost 92 percent of surveyed companies said they are increasing their pace of investment in big data and AI, and nearly 68 percent have appointed a Chief Data Officer. The RightScale 2019 State of the Cloud report, from Flexera, indicated that 94 percent of respondents use a cloud service, and 84 percent have a multi-cloud strategy.38