These new realities of ownership are catalyzing deep change within the enterprise This is allowing companies to reinvent themselves as opened the door for robust and ever-transforming collaborators with their customers. But companies ecosystems. But as adoption of this new generation are experiencing the beta burden because the of products continues to grow, the impact is being % strategies and operating models that support their felt far beyond the technology organization alone. products are misaligned with this new role. To deliver 7979 the wide-ranging experiences they hope to achieve Companies must expand the approach that through flexible, updateable products, companies began in the engineering space to permeate of executives believe must rethink the way the entire organization every aspect of their organization, whether it’s their industry is moving develops, delivers and supports its outputs. sales, customer support, development, design toward offering more or others. If leaders ignore this imperative, Evolutions in the engineering space started even the most successfully delivered product variety in ownership businesses down this path. Agile and DevOps or service will look like a failure when the models for their processes allowed the organization to move businesses can’t keep up with its evolution. connected products and respond to the demands of customers, while application programming interfaces (APIs) and/or services.