Decision Points To what extent does your business Does your current method for How is your company preparing understand consumers’ trust designing experiences lend for data regulation that impacts (perceived or lack thereof) in itself to sharing control of customer experiences? your business? experience design? P repare the enterprise to address an increasingly Consider the risks and benefits associated with the Find points within your customer journeys regulated digital landscape. Review your current business growing its personalization strategy, and where individuals may want more control data collection and management practices to the methods used to generate those experiences. over their experiences. These points are identify potential points of risk. opportunities to give people using your Seek out opportunities to generate more customer digital products and services the agency E nsure that your policies for consumer management feedback. Build a holistic understanding of how that will drive long-term partnerships. of data are fully documented and made available to individuals experience your digital products or consumers and regulators. services today. Use these insights to inform your Identify and invest in the technologies that approach to designing future interactions. will enable your next wave of cooperative R evise your data collection and storage strategies experiences. Scalability, immersion and to support cooperative experiences while complying participation will be key to sharing control and with regulation that requires consumer privacy. co-creating unique customer engagements.