Smart products are appearing everywhere, but businesses This deadlock must be broken, or the progress of the create walled gardens around them, turning a world last 20 years will grind to a halt. Governments from the of unprecedented choice and customization into one European Union, United States, Brazil and other countries of ecosystem lock-in. Privacy and security concerns are attempting to ease the burden by creating new rules, 13, 14, 15 around the troves of valuable data people produce lead guidelines and practices. But lawmakers are limited to hesitation and distrust. AI is being applied to bigger to addressing or changing existing models—not building challenges, but is still largely focused on automation, new ones. The true path to solving the tech-clash rests in leading people to worry about losing their livelihoods. the domain of the enterprise, driven through what products and services companies build and how they offer them And the issues leading to tech-clash are changing to customers, employees and ecosystem partners. constantly as technology becomes ever more prominent in people’s lives. AI systems today are being used to For people to accept the flurry of new product and service decide whether a job candidate should proceed to an innovations that companies are eager to introduce, a major interview or recommend whether criminal defendants reckoning must take place. Companies must synchronize 11 should be allowed to post bail. As the capabilities of the business and technology models that drive enterprise AI-driven systems have grown beyond automating value with people’s evolving expectations. boring or repetitive tasks, to making decisions that directly impact people’s lives, the fact that many of these systems are still “black-box” leaves people skeptical 12 about the fairness and effectiveness of the algorithms. 11