Decision Points How is your business responding to What is your company’s long-term How are you creating maximally the changing nature of ownership plan for products? valuable products? with the products you sell? As the focus turns to selling continuous experiences, Design products to evolve and grow over time Traditional models of ownership are shifting as your company will need a different strategy for the in response to customer usage and insights. devices gain the capacity to significantly change products that support those experiences. Explore Build a feedback loop by identifying what data their functionality. Evaluate your organization’s ways of helping customers through this transition would be necessary to understand your customers’ current ability to support a shared model of product to ensure long-term loyalty. evolving needs. Develop the tools and platforms ownership: everything from how customers are to capture that data. on-boarded, to how they are engaged with over Identify the biggest stakeholders in your product time can present myriad new opportunities to build ecosystem. This will include customers as well as Make future-focused design thinking a part relationships with customers, but it requires changes app developers or other device providers. Design of every product development process. Explore across the organization (from product development, a review process that will uncover what obstacles what customers might want in five years and work to marketing, to support). these stakeholders may face as software updates backward to consider what sensors or technologies change the functionality, interoperability and might be necessary to support those ambitions. features of their products. Help customers meet their sustainability goals. What can they do with aging hardware, and what expenses will they incur over time? Explore new strategies like developing a recycling and trade-in program or allowing people to repair devices themselves.