This and similar experiments from across industries But AI can’t reinvent the business on its own. To tap into the reveal a stunning reality: businesses today are realizing unique strengths of the technology, businesses will rely on only a fraction of their AI potential. Leaders got to a people’s ability to steward, direct and refine AI. Enterprises point of advantage by plugging AI and other tech tools will need to engineer the opportunity for human employees into existing workflows, focusing on automation and to couple their unique talents and knowledge with the execution. But simply using AI to make their organizations limitless capacity of machines to explore new possibilities. run faster and cheaper limits its impact. Now, leaders are Those that do so successfully will build the next generation leveraging the potential of AI systems to transform not just of intelligent businesses—where humans and AI systems how businesses do work, but also what they actually do. work together to reimagine what’s possible. AI is becoming an agent of change across the organization. % This trend isn’t limited to generative design. Leaders 73 To capitalize on this, businesses need to reimagine are beginning to recognize the tremendous potential 73 AI’s role in the organization. Artificial intelligence offers of enabling humans and machines to inspire one another. one of the key advantages that have let startups disrupt Take OpenAI’s MuseNet, an AI that collaborates with humans of organizations decades-old incumbents: the technology doesn’t to compose music, without people needing expertise in report piloting approach a problem based on years of experience composition or technology. A human provides a starting or adopting AI or inherent human biases. It hasn’t yet learned what sample, a target style and instrument preferences. MuseNet not to try. uses what it’s learned from hundreds of thousands of in one or more musical files to make suggestions about the next segment business units. 3 of a composition. The process repeats until a novel piece of music is created, the result of a true collaboration and division of labor between human and machine.