Become a true partner to your customers Although many of the technologies that will truly helping them create the large volumes of content revolutionize experience delivery—like AR and 5G— needed to offer customers more experience are still in early stages, there are others that can customization options. Turned external, they can help help businesses get started. For instance, many customers design and personalize apps or experiences are already investing in machine learning to build themselves.24 Amazon Sumerian lets people build their recommendation systems. These systems have own AR, virtual reality (VR) or 3D applications without traditionally left little room for customer input or any programming or 3D graphics expertise. Anyone to escape echo chambers; however, the technology with Sumerian can build immersive environments can be repurposed to enable customer agency. and experiences, like classrooms or building tours, THE.FIT, a menu personalization engine, uses artificial and can populate them with 3D objects and % intelligence (AI) to help restaurants collaborate with animated characters.25 85 85 customers to customize menus for their specific dietary restrictions, no matter how complex. Customers can Choose-your-own-adventure stories, customization with of executives agree scan a quick response (QR) code with their phones, live user input and tools that let people design their own choose all their dietary needs or preferences and experiences are all ways that businesses are embracing that to compete in receive a personally tailored mobile menu.23 cooperative experiences. It’s a major shift away from how a post-digital world, enterprises have operated in the past, but a necessary organizations need No-code development platforms—drag-and-drop one. While there is incredible value to be gained from interfaces that anyone, technical or not, can use to curated experiences, businesses will only access it if to elevate their create custom apps—can also be adapted to help they redesign their customization models to emphasize relationships with deliver cooperative experiences. These platforms personal agency. Becoming a true partner to customers can boost productivity within organizations, will be a defining aspect of enterprises’ future. customers as partners.