Few companies can say they excel in all areas of technology innovation today. Yet there is plenty of opportunity for businesses to learn from leaders in each area Deep Dive when planning their innovation strategies. With a keen eye, businesses will find new Lessees can use their phones to schedule ways to drive competitive advantage and their car to be picked up, serviced and challenge the paradigms of their industry. returned—all during the workday when the Driving A closer look at the automotive industry car isn’t in use. This offering represents shows disruptive potential simmering as Volvo’s mature understanding about companies across the sector develop changing customer expectations in a world their innovation DNA. filled with access to digital technologies. continuous On-demand and mobile access to car- One signal of maturity in a market is related services demonstrate Volvo’s a company’s embrace of digital-first innovation potential in the changing innovation services alongside the products for which automotive market. they’re traditionally known. Look at what Volvo is doing with Polestar, its electric Automakers have also been longtime 24 car brand. Rather than just sell or lease investors in materials science research, in the auto vehicles, Polestar is offering vehicle primarily supporting the persistent leases that include a number of services goals of better vehicle handling and —like insurance, roadside assistance fuel economy by reducing weight. industry and maintenance—all managed via a Now, some leaders are pairing that comprehensive digital experience. goal with another: sustainability.