When customers buy products today, do they completely own them? In early 2019, the Jibo home robot surprised its owners devices with Google, losing their apps and automated with bad news: its control servers were shutting down. routines until the new setup was in place. Following While people could still get the $899 robot’s attention pushback, the company announced that existing Works by saying, “Hey, Jibo,” it would no longer understand with Nest connections would stay online.3 1 or respond to any other voice commands. Jibo isn’t the only device to change functionality Around the same time, in an effort to create a more on customers, and Google won’t be the last company unified and secure experience for its smart home to shake up its ecosystem. Enterprises are beginning ecosystem, Google announced that it would be shutting to design updateable products with the ability to expand down the “Works with Nest” program in favor of the services and experiences in the future, making it possible “Works with Google Assistant” solution. Works with to respond to changing customer demands and Nest had allowed developers to connect Nest products expectations at a moment’s notice. This sets the stage like smart thermostats and doorbells with third-party for feedback loops that support true partnerships, smart devices to create experiences: turning lights on where customers can see the value and utility of when the sun sets or cooling down the kitchen when products grow over time rather than fade. 2 the oven is on. Migrating to Works with Google Assistant meant customers would need to re-register all of their