Fujitsu’s efforts highlight the new approach by pairing the opportunities yielded by an to technology innovation all businesses must unprecedented range of technology with their undertake as they enter an era where digital is own unique capabilities. The big challenge is pairing everywhere. The company leveraged partnerships consistent, perpetual innovation with constant % to access an emerging frontier of technology experimentation, using that combination to set 7676 and reinvented its current tech in the process. a course for where the company will go next. Then Fujitsu applied the resulting new capabilities Over three-quarters to a problem it has today, while surging toward A transformation of this magnitude won’t be easy. of executives (76%) the future by exposing new lines of business. But it starts in a familiar place. The path forward In essence, Fujitsu turned the entire enterprise begins with a renewed focus on the building blocks believe that the stakes into an engine for innovation. that have allowed companies to get to this point for innovation have never of opportunity in the first place: technology. To turn been higher—getting it This level of comprehensive innovation is an the enterprise into an engine for transformation, imperative for companies looking to not just meet, businesses must first assemble their unique ‘right’ will require new but also exceed expectations in coming years. innovation DNA. ways of innovating with With mounting pressure from competitors ecosystem partners and and customers alike, the enterprise cannot afford to stand still, and incremental change won’t be third-party organizations. enough. Enterprises must continuously adapt and drive innovation through the entire organization