The I in Experience #TECHVISION2020 Enterprises are becoming collaborative partners in experience creation, not just providers of it. McDonald’s is rolling out digital ordering kiosks in its US drive-thrus, which feature personalized menus and recommendations for customers. But rather than prescribe the menu based on centralized data, employees are given the freedom to change menu displays, so they can promote simpler items during local peak hours, easing the burden on themselves and restaurant operations. Technology Vision 2020 | accenture.com/technologyvision 3