Tech Vision 2020 Interactive xDeck
We, The Post-Vision People | 88 Pages
#TECHVISION2020 TECHNOLOGYVISION 2020 , WE THE POST-DIGITAL PEOPLE Can your enterprise survive the tech-clash? INTO THE NEW Provocative thinking, transformative insights, tangible outcomes
TREND TheIin Experience 1 TREND 2 AI andMe TREND TheDilemma 3 ofSmartThings TREND Robots in 4 theWild TREND Innovation 5 DNA
#TECHVISION2020 The I in Experience Helping people choose their own adventure Technology Vision 2020 | We, the Post-Digital People
#TECHVISION2020 We, the Post-Digital People Can your enterprise survive the “tech-clash”? The I in AI and Me The Dilemma of Robots in Innovation Experience Reimagine the Smart Things the Wild DNA Helping people business through Overcome the Growing the Create an engine for choose their own human and AI “beta burden” enterprise’s reach – continuous innovation adventure collaboration and responsibility Technology Vision 2020 | accenture.com/technologyvision 2
The I in Experience #TECHVISION2020 Enterprises are becoming collaborative partners in experience creation, not just providers of it. McDonald’s is rolling out digital ordering kiosks in its US drive-thrus, which feature personalized menus and recommendations for customers. But rather than prescribe the menu based on centralized data, employees are given the freedom to change menu displays, so they can promote simpler items during local peak hours, easing the burden on themselves and restaurant operations. Technology Vision 2020 | accenture.com/technologyvision 3
The I in Experience #TECHVISION2020 This is an important shift as companies increase their personalization efforts. Demand for personalization is high. In a survey by Adobe, 67%of consumers said it’s important for companies to customize content automatically based on a person’s current context. What’s more, 42% said that unpersonalizedcontent annoys them. of consumers said it’s important for companies to customize content automatically based on a person’s current context. Abramovich, G (n.d.). Consumer Demand for Personalized Content Reaches All-Time High. Adobe. Technology Vision 2020 | accenture.com/technologyvision 4
The I in Experience #TECHVISION2020 17% But people have questions about the personalization of respondents said they methods businesses use. thought personalized ads were ethical Recent security breaches and increased scrutiny have contributed to mistrust in data gathering practices and sinking attitudes toward black-box personalization. In RSA 24% Security’s Data Privacy & Security Survey for 2019, only 17%of respondents said they thought personalized ads were ethical, said personalizing and only 24% said personalizing newsfeeds is ethical. newsfeeds is ethical The Dark Side of Customer Data. (2019, February 6). RSA Security. Technology Vision 2020 | accenture.com/technologyvision 5
The I in Experience #TECHVISION2020 Enterprises are recognizing that overly-prescribed customization leaves users feeling out of control. Researchers at Harvard’s Berkman Klein In response to this unintended Center found that the personalized consequence, the platform added new recommendation system of a popular features explaining why viewers see video streaming platform was leading certain recommendations and giving viewers to increasingly radical content, them more control over the experience. contributing to the rise of conspiracy theories and spread of misinformation. Technology Vision 2020 | accenture.com/technologyvision 6
The I in Experience #TECHVISION2020 Leaders are turning Dating app Tinder is increasing engagement by introducing to a new experience customized experiences into their platform. But rather than collect model that increases more information and heighten behind-the-scenes customization, user participation– the company released an interactive series called “Swipe Night.” Users participated in the time-boxed cooperative experience,"swiping" to make choices and advance the plot, and experiences. could display those choices to start conversations with potential dates. Technology Vision 2020 | accenture.com/technologyvision 7
The I in Experience ##TTECHVECHVISISIONION22020200 Some are building new ways for customers to make choices and provide guidelines. Steam Labs, a section of video game Uber is giving riders more control developer Valve, is experimenting over the in-car experience. The with an interactive game companylaunched Uber Comfort, recommendation system, where which features a slew of customer customers use sliders to provide preference options, like quiet mode guidelines and help the system and temperature controls. generate recommendations in line with their current interests—like more indie games or newer releases. Technology Vision 2020 | accenture.com/technologyvision 8
The I in Experience #TECHVISION2020 Looking ahead, emerging technologies like 5G and AR will enable ubiquitous experience customization. Consider how Huawei is using to build AR map overlays these technologies to change that users can view through what people see as they navigate their mobile devices. daily life. Their “Cyberverse” technology integrates But as businesses' ability augmented reality (AR) with to provide customized physical reality, using spatial experiences grows, so does computing, 3D and ultra-high the risk of overstepping definition maps, ultra-realistic customers' boundaries. immersive rendering and 5G Technology Vision 2020 | accenture.com/technologyvision 9
The I in Experience ##TTECHVECHVISISIONION22020200 Technologies available today can help businesses transition to cooperative experiences. Turned external, no-code development platforms can help customers participate in app or experience customization. Amazon Sumerian, for instance, lets users build their own AR, VR or 3D applications without any programming or 3D graphics expertise. Anyone with Sumerian can build immersive environments and experiences, like classrooms or building tours, and can populate them with 3D objects and animated characters. Technology Vision 2020 | accenture.com/technologyvision 10
The I in Experience #TECHVISION2020 While there is incredible value to be gained from curated experiences, businesses will only access it if they redesign their customization models to emphasize personal agency. Becoming a true partner to customers will be a defining aspect of future success. Technology Vision 2020 | accenture.com/technologyvision 11
The I in Experience #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 12
The I in Experience #TECHVISION2020 Decision Points To what extent does your business understand consumers’ trust (perceived or lack-thereof) in your business? ⎮Consider the risks and benefits ⎮Seek out opportunities to generate more customer associated with the business growing feedback. Build a holistic understanding of how its personalization strategy, and individuals experience your digital products or the methods used to generate services today. Use these insights to inform your those experiences. approach to designing future interactions. Technology Vision 2020 | accenture.com/technologyvision 13
The I in Experience #TECHVISION2020 Does your current method for designing experiences lend itself to sharing control of experience design? ⎮Find points within your customer journeys ⎮Identify and invest in the technologies where individuals may want more control that will enable your next wave of over their experiences. These points are cooperative experiences. Scalability, opportunities to give people using your immersion and participation will be digital products and services the agency key to sharing control and co-creating that will drive long-term partnerships. unique customer engagements. Technology Vision 2020 | accenture.com/technologyvision 14
The I in Experience #TECHVISION2020 How is your company preparing for data regulation that impacts customer experiences? ⎮Prepare the enterprise to address ⎮ Ensure that your policies for ⎮Revise your data collection an increasingly regulated digital consumer management of and storage strategies landscape. Review your current data are fully documented to support cooperative data collection and management and made available to experiences while complying practices to identify potential consumers and regulators. with regulation that requires points of risk. consumer privacy. Technology Vision 2020 | accenture.com/technologyvision 15
Thank you #TECHVISION2020 www.accenture.com/technologyvision Copyright © 2020 Accenture. All rights reserved.
#TECHVISION2020 AI and Me Reimagine the business through human and AI collaboration Technology Vision 2020 | We, the Post-Digital People
#TECHVISION2020 We, the Post-Digital People Can your enterprise survive the “tech-clash”? The I in AI and Me The Dilemma of Robots in Innovation Experience Reimagine the Smart Things the Wild DNA Helping people business through Overcome the Growing the Create an engine for choose their own human and AI “beta burden” enterprise’s reach – continuous innovation adventure collaboration and responsibility Technology Vision 2020 | accenture.com/technologyvision 2
AI and ME #TECHVISION2020 Leaders are using AI to transform not just how businesses do work, but what work they actually do. The true potential of AI doesn’t come from automation alone, but from how it can become a symbiotic part of the workflow, enhancing—not replacing—the output of people. Technology Vision 2020 | accenture.com/technologyvision 3
AI and ME #TECHVISION2020 Businesses focusing on automation alone arelimiting the potential of their AI applications. of executives believe collaboration between humans and machines will be critical to innovation in the future. Technology Vision 2020 | accenture.com/technologyvision 4
AI and ME #TECHVISION2020 Human and AI systems work better by reimagining what’s possible together. Volkswagen (VW) and Autodesk reimagined the VW Microbus with generative design. VW decided to reconceptualize their With this approach, VWcreated Microbus, andpartnered with Autodesk to lighter parts and reduced the time experiment with generative design tools. from development to manufacturing from 1.5 years to just months. These tools enabled a collaborative The designers credited generative partnership between human and design and their AI collaboration machine. The humans set cleaner and with creating structures they could greener design requirements, and the never have created on their own. machine generated ideas that fit those constraints. From there, the parties continued to iterate, with the machine generating ideas and human co- workers curating and refining them. Technology Vision 2020 | accenture.com/technologyvision 5
AI and ME ##TTECHVECHVISISIONION22020200 To start reinventing the organization, enterprises need to facilitate and enable true human-AI collaboration. Technology Vision 2020 | accenture.com/technologyvision 6
AI and ME #TECHVISION2020 Fostering human-machine collaboration requires contextual comprehension between people and machines. Technology Vision 2020 | accenture.com/technologyvision 7
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AI and ME #TECHVISION2020 For humans to understand machines, And machines need tocomprehend theyneed explanations that can be what they are sensing in a more understood and trusted. human way to extend collaboration. TD Bank is using AI to help approve or deny Technology advances are allowing AI systems loans, andintroduced a tool that explains to better understand natural language in the reasoning behind their AI's decisions. context,similar to the way humans learn As algorithms assume more responsibility, reading comprehension in school. And this this kind ofexplainabilitywill help growing comprehension isn’t limited to employees trust new AI systems as their language.Microsoft’s HoloLens 2 mixed reality decision-making partners. This will headset uses image recognition and machine alsohelp themestablish trust with learning to identify objects and understand customers and demonstrate ethical- what they are: for instance, that a couch is not decision-making processes to regulators. just a series of pixels, but something that can be sat on and belongs in a living room. Technology Vision 2020 | accenture.com/technologyvision 8
AI and ME #TECHVISION2020 Leaders are beginning to recognize the tremendous potential of enabling humans and machines to inspire one another. Technology Vision 2020 | accenture.com/technologyvision 9
AI and ME #TECHVISION2020 Adobe is using collaborative machines to inspire Adobe is completely transforming its suite of products with Adobe Sensei, humans across its an artificial intelligence layer infused across the company’s various cloud suite of creative tools. tools. Using backend machine learning models, data streaming pipelines, microservices and more, Adobe’s entire architecture is designed to allow Sensei to provide rich, intelligent collaborations as people use Adobe’s products. Technology Vision 2020 | accenture.com/technologyvision 10
AI and ME #TECHVISION2020 AI shouldn’t be seen as a solution for one challenge, but a transformative factor for the entire organization. Lemonade is exploring a new approach to insurance, usingan AI-first model.The company infusedAI across their workflows from onboarding customers, to policy changes, to internal engineering team development, to their claims process.Their claims process utilizes an intelligent agent and anti-fraud algorithms to immediately pay out simple claims to customers. For claims requiring further investigation, the intelligent agent gathers relevant contextual information and then introduces the customer to a human specialist. But the company's approach doesn't just offer acollaborative AI partner to their customers andemployees, it also means that each new system change could introduce a new way to transform their business with AI. Technology Vision 2020 | accenture.com/technologyvision 11
AI and ME #TECHVISION2020 Reimagining how they use AI will help enterprises continuously and quickly adapt to change and start reimagining their future. Technology Vision 2020 | accenture.com/technologyvision 12
AI and ME #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 13
AI and ME #TECHVISION2020 Decision Points Is your company thinking collaboratively? ⎮Determine the role that AI is playing in ⎮Determine what tools are available internally your business alongside your existing to introduce the AI solutions needed to move workforce. Think beyond which tasks your organization in this direction. If none are could be replaced and imagine how you available, evaluate if employees have the skills can build a new kind of workforce with to build the solutions, or engage partners humans and AI collaborating side by side. to generate the necessary capabilities. Technology Vision 2020 | accenture.com/technologyvision 14
AI and ME #TECHVISION2020 How will you roll out collaborative AI initiatives across the organization? ⎮Evaluate where your ⎮To ensure transparency ⎮If you’re not already using industry is headed. and trust, gather workforce AI in the company, find an area Where are partners perspectives into the design to begin piloting the technology, or competitors finding and implementation of AI such as co-designing a new success in deploying AI? systems. Ultimately, these product, coaching or training employees will be the ones employees or reinventing who determine the success customer engagement strategies. of your AI investments. Technology Vision 2020 | accenture.com/technologyvision 15
AI and ME #TECHVISION2020 Howwillyou addressexplainability? ⎮Evaluate the scope of decision-making that AI is ⎮For all future AI projects, plan for being given in your organization. Identify sensitive explainability by design. Develop areas where additional oversight may be needed policies and principles that will and prioritize post-implementation explainability guide the development, building and solutions, such as counterfactual explanations, implementation of new AI systems. for those systems. Technology Vision 2020 | accenture.com/technologyvision 16
Thank you #TECHVISION2020 www.accenture.com/technologyvision Copyright © 2020 Accenture. All rights reserved.
#TECHVISION2020 The Dilemma of Smart Things Overcome the “beta burden” Technology Vision 2020 | We, the Post-Digital People
#TECHVISION2020 We, the Post-Digital People Can your enterprise survive the “tech-clash”? The I in AI and Me The Dilemma of Robots in Innovation Experience Reimagine the Smart Things the Wild DNA Helping people business through Overcome the Growing the Create an engine for choose their own human and AI “beta burden” enterprise’s reach – continuous innovation adventure collaboration and responsibility Technology Vision 2020 | accenture.com/technologyvision 2
The Dilemma of Smart Things ##TTECHVECHVISISIONION22020200 When customers buy products today, do they completely own them? TeTechchnnoolologygy VisVisioionn 22002200 | | accaccentuenturere..ccomom//tteecchhnnolologyogyvvisioisionn 3
The Dilemma of Smart Things #TECHVISION2020 75B Products consumers think of as “theirs” can The Internet of Things be redefined at the drop market is expected to grow to 75.44 billion connected of a code release. devices by 2025. Take Jibo, a social home robot, who in early 2019 announced its own death to its owners. The supported services were Internet of Things Connected Devices shutting down, and while the simple “Hey, Jibo” command Installed Base Worldwide from 2015 to 2025. Statista. could still draw the robot’s attention, it would no longer understand or respond to any other voice commands. Internet of Things (IoT) Market 2019: Global Industry Analysis, Size, Share, Trends, Market Demand, Growth, Opportunities and Forecast 2026. (2019, July 16). VC NewsNetwork. Technology Vision 2020 | accenture.com/technologyvision 4
The Dilemma of Smart Things #TECHVISION2020 As companies design experience- driven and updateable products, they are introducing a state of “forever beta.” This is challenging traditional perspectives on ownership, as businesses must retain some control and responsibility over devices even after they arepurchased. Technology Vision 2020 | accenture.com/technologyvision 5
TThe he DiDilemlemmama ofof SSmamarrt t TThihingsngs #TECHVISION2020 “Forever beta” expands to the enterprise. Caterpillar’s new generation of industrial equipment is being integrated with Cat Connect, a platform that allows the company to continuously explore and introduce new telematics-driven services to customers, like remotetroubleshooting, performance optimization and more. TeTechchnnoolologygy VisVisioionn 22002200 | | accaccentuenturere..ccomom//tteecchhnnolologyogyvvisioisionn 6
The Dilemma of Smart Things #TECHVISION2020 Experience-driven products are a wellspring of opportunity, but can also bring unintended consequences—this is the beta burden. As products become conduits for experiences, their features and functionality are constantly in flux. If mishandled, businesses risk leaving their customersoverwhelmed, frustrated and wary of what’s around the corner. Technology Vision 2020 | accenture.com/technologyvision 7
The Dilemma of Smart Things #TECHVISION2020 Failure to address the beta burden will limit businesses’ innovation opportunities down the road. Agile approaches in the engineering space started businesses Even the most down this path. Now businesses must expand that approach to successfully delivered permeate every aspect of their organization, from marketing product or service will to product to securityto sales. Those who don'twill face look like a failure if the mounting customerfrustration and attrition. business can’t keep up withits evolution. Technology Vision 2020 | accenture.com/technologyvision 8
The Dilemma of Smart Things #TECHVISION2020 Enterprises now have a deeper stake in long-term product lifecycles, and must be able to support that. Businesses must design products to evolve and transform over time, and must simultaneously becomemore comfortablereleasing “unfinished” products. These products will gain value from the ecosystem of experiences that form around them, but only if organizations shift from thinking about what is minimally viable, to what will make a product maximally valuable over its lifecycle. Technology Vision 2020 | accenture.com/technologyvision 9
The Dilemma of Smart Things ##TTECHVECHVISISIONION22020200 Developing experience- driven products alsomeans handling more sensitivedata. Data—from cameras, microphones, telematics or geographic and location tracking—allows companies to power valuable, individualized experiences. But the risk this presents to privacy and security is yet another extension of the beta burden. Businesses must re-think their data practices to emphasize privacy, security and accountability. New technology techniques including use of the intelligent edge, distributed learning and homomorphic encryption offer a path forward. Technology Vision 2020 | accenture.com/technologyvision 10
The Dilemma of Smart Things ##TTECHVECHVISISIONION22020200 Done right, product- driven experiences are shaped bycontinuous value expansion. As companies move into the future, updateable products with the ability to expand services and experiences in the future will help them respond to changing customer demands and expectations at a moment’s notice. Technology Vision 2020 | accenture.com/technologyvision 11
The Dilemma of Smart Things #TECHVISION2020 By embracing “forever beta,” enterprises can constantly reimagine their products. All Tesla cars have been produced and sold with full self-driving hardware since 2016, but without complete self-driving software capabilities. This has let Tesla gather data and information as people drive their cars, which they use to train and improve their self-driving technology. It also lets the company deliver those new self-driving capabilities to customers as they are made possible, via seamless over-the-air updates. Tesla customers have seen their car transform without ever visiting a mechanic, as new functions like autonomous driving, accommodations for pets and enhanced safety features are pushed through firmware updates. Technology Vision 2020 | accenture.com/technologyvision 12
The Dilemma of Smart Things #TECHVISION2020 And they can reimagine ownership models, centering them around experiences. Signify is delivering continuous Shiseido is reimagining lighting experiences. individualized beauty experiences. Signify Circular lighting is an enterprise Shiseido'sOptuneis a platform that uses solution that offers lighting based on the artificial intelligence to create uniquely uptime and energy needs oftheir customers, tailored lotions. Customers who subscribe essentially providing “lighting-as-a-service.” to a monthly subscription service have The company maintains the materials, access to the platform.Optuneanalyzes lightbulbs and sensors needed to deliver the pictures of their skin, combined with experience themselves, swapping out older external data, and applies intelligence pieces for new in order to deliver a consistent to create a specially tailored “recipe.” experience. This also allows Signify to reuse, A connected device that is provided for refurbish and recycle as much as possible, free to subscribers mixes and dispenses helping them and their clients meet the lotion delivering a truly individualized, sustainability goals. in-the-moment beauty experience. Technology Vision 2020 | accenture.com/technologyvision 13
The Dilemma of Smart Things #TECHVISION2020 Next-generation smart products are paving the way for experiences, and are changing how companies approach their relationship with customers. How will you build these new relationships? Technology Vision 2020 | accenture.com/technologyvision 14
The Dilemma of Smart Things #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 15
The Dilemma of Smart Things #TECHVISION2020 Decision Points How is your business responding to the changing nature of ownership with the products you sell? ⎮Traditional models of ownership are shifting as devices gain the capacity to significantly change their functionality. Evaluate your organization’s current ability to support a shared model of product ownership: everything from how customers are on-boarded, to how they are engaged with over time can present myriad new opportunities to build relationships with customers, but it requires changes across the organization (from product development, to marketing, to support). Technology Vision 2020 | accenture.com/technologyvision 16
The Dilemma of Smart Things #TECHVISION2020 What is your company’slong-termplan for products? ⎮As the focus turns to selling ⎮Identify the biggest stakeholders in ⎮Help customers meet their continuous experiences, your product ecosystem. This will include sustainability goals. What can your company will need customers as well as app developers or they do with aging hardware, a different strategy for the other device providers. Design a review and what expenses will they products that support those process that will uncover what obstacles incur over time? Explore new experiences. Explore ways these stakeholders may face as software strategies like developing a of helping customers updates change the functionality, recycling and trade-in program through this transition to interoperability and features of or allowing people to repair ensure long-term loyalty. their products. devices themselves. Technology Vision 2020 | accenture.com/technologyvision 17
The Dilemma of Smart Things #TECHVISION2020 How are you creating maximallyvaluable products? ⎮Design products to evolve and grow ⎮Make future-focused design thinking over time in response to customer usage a part of every product development and insights. Build a feedback loop by process. Explore what customers identifying what data would be necessary might want in five years and work to understand your customers’ evolving backward to consider what sensors needs. Develop the tools and platforms or technologies might be necessary to capture that data. to support those ambitions. Technology Vision 2020 | accenture.com/technologyvision 18
Thank you #TECHVISION2020 www.accenture.com/technologyvision Copyright © 2020 Accenture. All rights reserved.
#TECHVISION2020 Robots in the Wild Growing the enterprise’s reach–and responsibility Technology Vision 2020 | We, the Post-Digital People
##TTECHVECHVISISIONION22020200 We, the Post-Digital People Can your enterprise survive the “tech-clash”? The I in AI and Me The Dilemma of Robots in Innovation Experience Reimagine the Smart Things the Wild DNA Helping people business through Overcome the Growing the Create an engine for choose their own human and AI “beta burden” enterprise’s reach – continuous innovation adventure collaboration and responsibility TeTechchnnoolologygy VisVisioionn 22002200 | | accaccentuenturere..ccomom//tteecchhnnolologyogyvvisioisionn 2
Robots in the Wild #TECHVISION2020 Robots are moving beyond the warehouse and manufacturing floor— from controlled environments to nearly any environment, and from specialized industries to every industry. Technology Vision 2020 | accenture.com/technologyvision 3
Robots in the Wild #TECHVISION2020 The world is gearing up for a massive robot migration. The benefits and advances of robotics are coming toevery industry, offering organizations a path to push the intelligence of the digital world out into the physical one, and a chance to further expand their capabilities. Technology Vision 2020 | accenture.com/technologyvision 4
Robots in the Wild #TECHVISION2020 Leaders are already using this shift to find new ways to serve customers and improve operations. Amazon’s small delivery vehicle, “Scout,” can autonomously navigate real world obstacles like trash cans, pets and snow blowers, and features a cute exterior deliberately designed to delight customers. Walmart is introducing robots that scrub floors, check shelf inventory and sort inbound packages, freeing up associates to better engage customers. Technology Vision 2020 | accenture.com/technologyvision 5
Robots in the Wild #TECHVISION2020 As robots become $241B more accessible, new Is what the IDC predicts use cases will appear the global robotic market will reach by 2023. in more industries. IDC predicts that the global robotics market will reach $241 billion by 2023; only half of that will be in manufacturing, the traditional mainstay of robotics sales. Worldwide Spending on Robotics Systems and At the same time, the rollout of 5G networks will open doors Drones Forecast to Reach $128.7 Billion in 2020, for all industries to extend their autonomous capabilities According to New IDC Spending Guide. (2020, January 2.) IDC. (Doc #prUS45800320): outside of contained settings like warehouses and https://www.idc.com/getdoc.jsp? production facilities and into the open world. containerId=prUS45800320 Technology Vision 2020 | accenture.com/technologyvision 6
Robots in the Wild #TECHVISION2020 Robotics vendors are making it easier for businesses to realize their new robotic ambitions. Boston Dynamics is gearing up to release “Spot,” its first commercially available robot for open world use. Spot is a quadrupedal bot with a long robot arm, designed so that customers can apply it to a range of use cases like pipeline inspection or 3D mapping construction sites. Technology Vision 2020 | accenture.com/technologyvision 7
Robots in the Wild #TECHVISION2020 Safely operating robotsin the open world will require a new approach to training. Waymo, Alphabet’s self-driving car business, has logged 10 million real-world driving miles so far, and it has simulated 10 billion more. Microsoft has partnered with Toyota to develop digital twins for intelligent forklifts, allowing Toyota to simulate how an autonomous forklift will navigate an environment and handle encounters with other pieces of equipment. Technology Vision 2020 | accenture.com/technologyvision 8
Robots in the Wild #TECHVISION2020 Ultimately, the robot migration has the potential to transform how entire industries work. Take agriculture, where 2018 saw orders of robotic devices to food and consumer product companies grow 48%. In the fields, FarmWiseis looking to deploy autonomous robots to handle everything from weeding, to seeding, to harvesting. Their devices combine computer vision, sensors and learning algorithms to gather and act on data specific to each individual plant. In Denmark, robots from OnRobotare handling delicate greenhouse plants. OnRobot’sdevices can account for variances like misshaped or heavier materials—challenges that would have prevented robotics applications in greenhouse agriculture in the past. Black, T. (2019, July 13). New, More Agile Robots Speed the Takeover of Jobs Once Done Only by Humans. The Los Angeles Times. Technology Vision 2020 | accenture.com/technologyvision 9
Robots in the Wild #TECHVISION2020 That said, the challenges 121% and limitations that only robotics companies dealt Jump in demand for robotics technicians with in the past are now since 2017. challenges and limitations foreveryone. Savvy businesses are investing in robotics hiring today, driving a 121% jump in demand for robotics technicians since 2017. This is followed closely by the people who will handle all of the data those robots gather and generate: data scientists, who saw an 88% Demand for Robotics and Data Experts Skyrockets. increase in demand from 2018 to 2019. (2019, May 6). Thomas Industry Update. Technology Vision 2020 | accenture.com/technologyvision 10
Robots in the Wild #TECHVISION2020 Some businesses are finding unique ways to get started. On busy streets, crowded sidewalks, remote terrain or even inside messy homes, safe operation means reacting to irregularities instantly. At the University of California, Berkeley, Kiwibots—four- wheeled delivery vehicles about the size of a cooler—deliver food to students around the school and in nearby neighborhoods. One day they may be fully autonomous, finding their own routes. But for now, the Kiwibotsare guided by remote human operators who plot “waypoints” and send the bots instructions at five to ten second intervals. Technology Vision 2020 | accenture.com/technologyvision 11
Robots in the Wild #TECHVISION2020 Successfully deploying robots in the open world requires collaboration with public leadership. After San Francisco initially banned Lime, Spin and Bird—electric scooter-sharing startups—the city developed a permitting program for them. Lime, Spin, and Scoot (owned by Bird) were all granted permits and allowed back onto city streets in 2019, alongside newcomer JUMP. Also that year, Postmates worked with San Francisco to receive the first permit to test its autonomous delivery robot, overturning a blanket 2017 ban on the devices. Technology Vision 2020 | accenture.com/technologyvision 12
Robots in the Wild #TECHVISION2020 Early movers will be well positioned to lead as the robot migration becomes a major driver of value and growth. Technology Vision 2020 | accenture.com/technologyvision 13
Robots in the Wild #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 14
Robots in the Wild #TECHVISION2020 Decision Points How will the advent of open-world robotics impact your industry? ⎮Conduct a discovery ⎮Assign a cross-functional group to ⎮Develop a strategy to build, initiative to identify the latest study these insights and forecast buy or partner in order to advancements in robotics where the company stands to grow, develop the necessary underway in your industry. or be threatened, based on the trends. robotics capabilities. Technology Vision 2020 | accenture.com/technologyvision 15
Robots in the Wild #TECHVISION2020 Is your business ready Are you tracking the launch of to engage a wider set 5G networks in relevant markets— of partners? or exploring new markets based ⎮To ensure the success of robotics on 5G availability? innovations, companies need to be prepared ⎮Increased access to 5G networks will help spur to interact with a larger set of stakeholders. widespread adoption of connected assets, including Engage government regulators to create robotics. Increased mobile network speeds and lower policies for autonomous devices in new latency are major factors that will enable autonomous environments and identify vendors for devices in new environments. Look for opportunities collaboration to shape strategic agendas. to capitalize on nearby launch markets and explore the industrial applications that 5G networks present. Technology Vision 2020 | accenture.com/technologyvision 16
Robots in the Wild #TECHVISION2020 How will your business build trust for robots among the variety of stakeholders who will encounter them? ⎮Take steps to help people who are interacting with these ⎮To minimize potential disruptions your robots may devices to understand machine behavior. Your company cause in uncontrolled environments, take steps to will be responsible for handling interactions with a much design devices in a way that clearly conveys intent. larger array of individuals, and many of these people will Work with industry partners to standardize these not be your customers, so these encounters may be their systems whenever possible. first interaction with your company. Consider the user experience and human-machine interaction expertise your company will need to navigate these uncertain waters. Technology Vision 2020 | accenture.com/technologyvision 17
Thank you #TECHVISION2020 www.accenture.com/technologyvision Copyright © 2020 Accenture. All rights reserved.
#TECHVISION2020 Innovation DNA Create an engine for continuous innovation Technology Vision 2020 | We, the Post-Digital People
#TECHVISION2020 We, the Post-Digital People Can your enterprise survive the “tech-clash”? The I in AI and Me The Dilemma of Robots in Innovation Experience Reimagine the Smart Things the Wild DNA Helping people business through Overcome the Growing the Create an engine for choose their own human and AI “beta burden” enterprise’s reach – continuous innovation adventure collaboration and responsibility Technology Vision 2020 | accenture.com/technologyvision 2
Innovation DNA #TECHVISION2020 Continuous innovation is an imperative for companies in an era where digital is everywhere. Technology Vision 2020 | accenture.com/technologyvision 3
Innovation DNA #TECHVISION2020 Businesses must assemble their unique innovation DNA, from three major building blocks. Maturing Digital Scientific Advancements DARQ Capabilities Technologies Collaborations between Distributed ledgers, Artificial Businesses are finding new academic and industry intelligence, extended Reality, value by commoditizing their researchers are beginning and Quantum computing are digital systems, making digital to challenge conventional growing in utility and adoption transformations increasingly industry boundaries and by the day, presenting new straightforward. pull businesses in new and opportunities for businesses unexpected directions. taking advantage of them. Technology Vision 2020 | accenture.com/technologyvision 44
Innovation DNA #TECHVISION2020 Leading companies are commoditizing the results of their own digital transformations. Choice Hotels International has started selling their cloud-based reservation system to other hoteliers. Starbucks is licensing its mobile and loyalty program tech to Brightloom, which plans to provide the technology platform to other restaurant companies and more operators of licensed Starbucks franchises. Technology Vision 2020 | accenture.com/technologyvision 5
Innovation DNA #TECHVISION2020 Across industries, scientific advancements can be discrete yet deeply disruptive for enterprises. Scientific advancements are broadening enterprises’ innovative efforts beyond digital technology and turning into competitive advantage faster than ever before. A Microsoft Research project called Project Silica used recent ultrafast laser optics discoveries and machine learning to encode data into quartz glass. When Warner Bros. learned about it, the two companies collaborated on the experiment’s first proof of concept, and successfully stored and retrieved the entire 1978 “Superman” movie. TeTechchnnoolologygy VisVisioionn 22002200 | | accaccentuenturere..ccomom//tteecchhnnolooogygyvvisioisionn 6
Innovation DNA #TECHVISION2020 Businesses need to master Leading businesses are building a new set of technologies: DARQ technologies into their DISTRIBUTED LEDGER foundation for the future. TECHNOLOGY (DLT) Fujitsu teamed up with 1QBit, a quantum computing startup, to build a digital annealer, which can conduct calculations at quantum scale ARTIFICIAL and speeds without needing to achieve a genuine quantum state. INTELLIGENCE (AI) Fujitsu deployed this technology at a manufacturing site to optimize the processes and workflows, and reduced employees' distance traveled during parts gathering by 20% every month. EXTENDED REALITY (XR) What’s more, Fujitsu isn’t planning to keep this innovation to itself. The company isexpanding its business by offering new on-premises QUANTUM and cloud-accessible digital annealer services to clients in industries COMPUTING ranging from automotive production to retail. Technology Vision 2020 | accenture.com/technologyvision 7
Innovation DNA #TECHVISION2020 Businesses will assemble their unique innovation DNA by mergingnew technologies with the core competencies of their business. Polestar, Volvo’s electric car brand, Honda R&D Americas has partnered is offering vehicle leases that include with material science research groups several services—like insurance, at Clemson University and the University roadside assistance and maintenance— of Delaware to explore composite all managed via a comprehensive digital materials for vehicle doors and hoods experience. This offering represents that are light, durable, recyclable and an understanding from Volvo about comparable in cost to existing materials. changing expectations in a world filled with digital technologies. Technology Vision 2020 | accenture.com/technologyvision 8
Innovation DNA #TECHVISION2020 Leading companies are building new ecosystems to drive continuous innovation. Across industries, companies are launching innovation centers where researchers are tasked with exploring how new technologies, or combinations of technologies, can enhance their business. In partnership with Accenture, Cisco and Hewlett Packard Enterprise, Walt Disney Studios opened StudioLAB, a tech hub focused on using cutting edge technologies to advance and optimize the art of storytelling. Marriott has an innovation lab where researchers have a series of model hotel rooms to experiment with new technologies and different designs. Experimentation ranges from floor layouts, to desk size to drones delivering cocktails. Technology Vision 2020 | accenture.com/technologyvision 9
Innovation DNA #TECHVISION2020 Leaders are seizing opportunities along each of today’s innovation building blocks, and building their own unique innovation DNA. Technology Vision 2020 | accenture.com/technologyvision 10
Innovation DNA #TECHVISION2020 Technology Vision 2020 | accenture.com/technologyvision 11
Innovation DNA #TECHVISION2020 Decision Points How is your enterprise exploring multiple fronts of innovation today? ⎮Examine your current ⎮Set organizational goals and approaches to the three strategies that build towards a categories of innovation. Identify comprehensive innovation DNA. where your strengths are and Grow existing efforts or stake out what areas may be untouched. new areas across all three fronts. Technology Vision 2020 | accenture.com/technologyvision 1212
Innovation DNA #TECHVISION2020 Is your organization developing an integrated innovation strategy? ⎮Gather input from internal groups to determine the breadth of each team’s innovation agendas. With this input, work with your organization’s leadership to recalibrate and reflect the shared goals of the various teams. Technology Vision 2020 | accenture.com/technologyvision 1313
Innovation DNA #TECHVISION2020 Does your company have resources (time, space, people) dedicated to continuous innovation? ⎮As your organization develops and refines its innovation strategy, explore the potential of launching a dedicated innovation practice. These practices can present a more straightforward way of exploring multiple innovation frontiers in a systematic fashion, while giving other groups in your organization a resource when they are interested in a technology with future potential. Technology Vision 2020 | accenture.com/technologyvision 1414
Innovation DNA #TECHVISION2020 Which organizations are possible partners for co-innovation efforts? ⎮Seek out industry and ecosystem partnerships to help your company establish a dedicated innovation practice or oversee specific co-innovation projects. Your organization’s ability to innovate around multiple innovation frontiers will depend on looking outward and understanding advances that are happening. A strong set of partners is necessary for this to succeed. Technology Vision 2020 | accenture.com/technologyvision 1515
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