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AI Achievers advance from Figure 5: AI Achievers outperform in nearly all capabilities practice to performance AI Achievers thrive when it comes to traditional performance metrics. Pre-pandemic (2019), they already enjoyed any one individual capability, but 50% greater revenue growth on average, by their ability to combine strengths versus their peers. And today, they’re 3.5 across strategy, processes and times more likely than Experimenters to people (Figure 5). see their AI-influenced revenue surpass 30% of their total revenues. By comparison, Innovators typically excel at securing senior sponsorship These companies are going above and embrace training for all employees, and beyond, deploying AI solutions to but they lack the foundational capabilities solve problems, spot opportunities and required to support AI at scale. outperform their peers. What sets the AI Achievers apart? Builders, on the other hand, excel at creating data and AI platforms, but Mastery of multitasking they tend to be weaker at cultivating AI fluency and the innovation culture that When compared with all other groups, AI is needed to drive adoption. Achievers demonstrate high performance Source: Accenture Research across a combination of capabilities. They Note: Each square represents one of the 17 key capabilities. The square is filled in when the AI profile is are not defined by the sophistication of outperforming against peers (higher than the average across all companies in terms of % of companies reaching the mature level). The art of AI maturity—Advancing from practice to performance 14

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