CASE IN POINT: FERRERO Fueled by digital transformation, prioritizing their people and preserving The choco-confectionary company a strong culture, HR has been essential Ferrero has an enviable growth story. to Ferrero’s innovation and growth. Chief From successfully expanding into new Human Resources and Organization product categories to rapidly widening Officer Giuseppe Addezio says that its geographic footprint around the world “HR has entered a new age because of (organically and through acquisitions), digital transformation, which is changing the company’s strategic decisions the agenda of companies. It requires have propelled it to reach in 2020/21 a reskilling, redesigning processes, consolidated turnover of 12.7 billion Euro, changing the organizational model with an increase of 3.4% compared to the and always taking care of your people previous year’s turnover of 12.3 billion Euro. throughout.” Ferrero’s integrated cloud- The Ferrero Group also completed key based HR system sits at the heart of initiatives such as: increasing investment change, enhancing the employee in its iconic brands, strengthening internal experience, streamlining processes and R&D activities and, for another consecutive equipping leaders and workers alike with 11 year, investing in improving and expanding important data to work smarter. its factories, plants and equipment. As part Read more about their journey to unlock of the Group’s continued technological the talents of their people and remain development strategy, it expanded its agile to meet changing business needs production capacity. and drive growth. Ferrero’s Recipe for Employee Engagement | Accenture 14