It’s the right priority. Accenture research has found that by activating the growth combination of data, technology and people, companies stand to gain a premium of up to 11% on top-line productivity 4 —the ultimate driver of profitability and revenue growth. It’s the human element that makes a critical difference: When companies implement data and tech solutions that fail to put people at the center, the premium reduces to just 4%. That 7% gap in productivity underscores the significant impact that people have as an important source of competitive differentiation and continuous growth. Yet the reality is that just 5% of large, global organizations are following through . 5 These leading companies sit in the top quartile of their respective industries for placing parallel emphasis on the digital core 6 and talent creation to achieve their business goals. They are able to shape transformation in ways that are people-led. 7 11% top-line productivity premium when unlocking the growth combination of data, tech and people 4% top-line productivity premium when unlocking data and tech alone 5