It’s the right priority. Accenture research has found that by activating the growth combination of data, technology and people, companies stand to gain a premium of up to 4 11% on top-line productivity —the ultimate driver of profitability and revenue growth. It’s the human element that makes a critical difference: When companies implement data and tech solutions that fail to put people at the center, the premium reduces to just 4%. That 7% gap in productivity underscores the significant impact that people have as an important source of competitive differentiation and continuous growth. Yet the reality is that just 5% of large, global organizations are following through.5 These leading companies sit in the top quartile of their respective industries for placing parallel 11% top-line productivity 4% top-line emphasis on the digital core6 and talent premium when unlocking the productivity premium creation to achieve their business goals. They growth combination of data, when unlocking data are able to shape transformation in ways that tech and people and tech alone 7 are people-led. 5