References 1 Accenture, “The human paradox,” July 26, 2022 16 Accenture Research expert interview (conducted by research vendor) 2 The companies who scored in the top 20%, based on our life centricity capability assessment ZDNET, “Qualcomm diversifies into IoT, auto and soon data center and edge 17 computing,” November 5, 2020 3 David Droga and Baiju Shah, Harvard Business Review, “Keeping up with customers’ increasingly dynamic needs,” September 27, 2022 18 Silicon Angle, “Qualcomm’s diversification strategy pays off as it crushes expectations on earnings,” April 27, 2022 4 Accenture Research expert interview (conducted by research vendor). 19 Forbes, “Qualcomm wins yet another major automaker with its digital chassis,” 5 Adweek, “Kimberly-Clark Doubles Down on Consumer-Centric Experiences,” April 14, 2022 accessed October 10, 2022 20 Creative Strategies, “Qualcomm’s Diversification Strategy Takes Shape at MWC22,” 6 Accenture Song Case Study, “Reimagining a global icon for a digital-first future,” accessed October 10, 2022 accessed October 10, 2022 21 ZDNET, “Qualcomm rolls out IoT as a Service for 30 different verticals,” 7 Harvard Business Review Analytic Services White Paper, “Consumer-Goods Firms Dig Deeper September 28, 2021 into Data for Superior Customer Experience,” April 2021 22 Accenture Case Study, “Minna Bank: Japan’s first digital bank,” 8 Accenture, “The human paradox,” July 26, 2022 accessed October 11, 2022 9 Accenture Case Study, “Johnson Controls and Accenture,” accessed October 11, 2022 Accenture Research expert interview (conducted by research vendor) 23 10 Accenture Research expert interview (conducted by research vendor) 24 Retail Banker International, “Minna Bank – the new Japanese bank with digital natives 11 Design News, “Johnson Controls Leaving Batteries Behind,” November 21, 2018 at its core gets off to a flier,” January 10, 2022 Business Wire, “Minna Bank to Commence Operations in May 2021 as Japan’s First 12 Accenture Newsroom, “Johnson Controls and Accenture Join Forces on New AI-enabled 25 Digital Bank,” March 25, 2021 OpenBlue Innovation Centers,” June 23, 2022 26 Accenture Research expert interview (conducted by research vendor) 13 Fierce Electronics, “Johnson Controls teams with Accenture on smart building and sustainability, buys Tempered for security,” June 23, 2022 27 WWD, “Weak demand in Japan weighs on Shiseido’s earnings,” August 10, 2022 14 Yahoo News, “Johnson Controls Executives Analyze Critical Importance of Decarbonization 28 Accenture Case Study, “Change that’s more than skin deep,” and Indoor Air Quality at 2022 AHR Expo,” February 9, 2022 accessed October 11, 2022 29 15 Johnson Controls, “Fiscal Q3 2022 Earnings Conference Call,” August 4, 2022 Cosmetics design-asia, “Human touch: How Shiseido is using tech to make 2021 ‘the year of the empowered beauty consultant’,” March 30, 2021 The life centricity playbook 29
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