Introduction Play #1 Play #2 Play #3 Play #4 Play #5 Our model predicts that otherwise similar companies—similar-sized peers in the same industry and country—will achieve vastly different growth trajectories depending on the extent of their life-centric capabilities. * $14bn Companies leading in life centricity are: 3.2x 2.8x more likely to outperform more likely to D) Leading in life centricity peers in revenue from outperform peers in S new business profitability growth U ( +$4bn e u n e v e $10bn R Lagging 4.9x 3.1x -$1bn more likely to outperform more likely to peers in customer outperform peers in $9bn lifetime value speed-to-market Year 0 1 2 3 4 5 * Predictive modeling analysis based on Accenture‘s life-centric business executive survey, 2022 The life centricity playbook 5