Introduction Play #1 Play #2 Play #3 Play #4 Play #5 The play in action: Minna Bank adaptable future Setting up for an BEFORE: AFTER: THE LASTING ADVANTAGE: Fukuoka Financial Group (FFG) found Japan’s FFG created Minna Bank, a unique digital entity and This play sets companies up to maintain 22 digital-native consumers were increasingly the first ever with a full cloud banking system. To meet a continuing experience advantage. averse to a brick-and-mortar banking digital-native customers’ needs, it takes a mobile-first By unifying a person’s entire banking experience.22 approach and breaks typical financial services silos activity into a single, delightful platform “I realized there were few services that met customers’ needs in reality ... there was through user-friendly twists, such as the ability to with synchronicity across media, Minna no process of developing services and products see aggregated account activity from multiple banks. Bank was able to provide tremendous [that address] what the customer really wants Useful tools, such as QR codes for deposits and value to customers while simplifying and the potential needs that the customers transfers, aim to make customers’ lives easier.24 More their financial lives. themselves were not aware of,” says one member critically, Minna Bank’s cloud-based system allows of the bank’s C-suite.23 Rather than just adding Banking as a Service (BaaS) and a flexible API a basic app or website on top of its traditional structure. This way, non-financial institutions can banking structure, the company wanted an integrate banking services seamlessly into their entirely new model that put technology—and offerings for a simplified customer experience the role it plays in customers’ lives—front and greater integration into the multifaceted lives 22, 23 of their customers.23, 25 and center. The lifThe life centricity plae centricity playbookybook 2020