Introduction Play #1 Play #2 Play #3 Play #4 Play #5 The play in action: Johnson Controls sustainable value Creating for customers BEFORE: AFTER: THE LASTING ADVANTAGE: Johnson Controls, Inc. (JCI) was an industrial JCI took a big leap, giving up reliable income streams such as its Making this play helps create an enduring company that revolved around building lead battery business, that were profitable but had limited growth sustainability advantage. By building 10, 11 management solutions and products such or future appeal. Through intelligently monitoring life forces, new core competencies and transforming as electronics, batteries and HVAC it found that concern for the environment was growing globally, its business model around the sustainable equipment. It saw a growing need in the and that remote work was putting renewed pressure on buildings’ and regenerative growth that is being market for bigger-picture solutions: 12 demanded by customers in a resource- value proposition. As such, the company reoriented itself as “We recognized that CEOs and companies a sustainability partner for the world’s biggest companies, and constrained world, JCI was able to help were investing in highly productive work 8, 13 future-proof its business and ensure moved towards an AI- and software-focused approach. environments, not controls on an HVAC To help reduce the 40% of carbon emissions that come from relevance for decades to come. chiller or sensors,” says the company’s buildings globally, JCI developed an ecosystem of AI-led solutions 9 global marketing executive. that improve safety, customer experience and environmental 14 sustainability. Its digital and AI efforts have already contributed 15 to revenue growth in 2021 and 2022. The life centricity playbook 14