Introduction Play #1 Play #2 Play #3 Play #4 Play #5 Many are turning to technology in hopes that a new digital approach will reshape their operations and keep them a step ahead of their competitors. But while nearly all executives (95% in our recent survey) are accelerating their transformations, 97% an astounding 97% of them acknowledge that, at best, this effort allows them to keep pace but will not on its own help them create new growth. of executives Within our research, however, we discovered an important ray of light: some acknowledge that, companies are beginning to break out. The highest growth companies in our study at best, turning to are widening their strategic aperture, transforming in ways that position them to technology merely drive new growth and relevance. They’re moving beyond basic digital upgrades allows them to keep and instead using technology more creatively to solve emerging customer needs. pace, not gain ground Most important, our analysis found that the companies gaining momentum are not using strategies that are product-centric or customer-centric—they are becoming life-centric. The lifThe life centricity plae centricity playbookybook 33