Technology Vision 2023 | When Atoms meet Bits #TechVision Societal: For example, as more enterprises begin to look beyond the limits of our planet and up towards One of the biggest drivers in the demand for space, the world is quickly running into the problem transparency is how both enterprises and people of “space junk.” Debris from satellites, rocket alike are starting to confront problems that are launches, and more are starting to crowd the areas 59% bigger than any one business. But tackling complex around our planet creating all manner of dif昀椀culty, multivariate problems, once again, demands reliable from obstructing astronomers to interfering with of executives report and transparent data. future rocket launches. Normally, no enterprise accelerated innovation would treat this as “their” problem, but Privateer, and 56% report greater 154 a space startup, decided to shed light on it. The company built a publicly accessible object tracking trust with customers as platform to trace the orbits and velocity of all the the leading bene‹ts of objects crowding our planet. The hope is that by increased transparency quantifying this problem, others can start working for their organizations. on a solution—or at least stop making the problem worse in the near term. What’s become clear is that transparency can drive signi昀椀cant bene昀椀ts for a huge range of stakeholders. Whether companies are looking to improve their operational ef昀椀ciency, transform their relationship with customers, or take part in solving some of the world’s most challenging information-related problems, this new approach and mindset around data is key.