Technology Vision 2023 | When Atoms meet Bits #TechVision From building AI to building with AI Once companies grasp the bene昀椀ts of foundation Going back to GPT-3—this foundation model is models, the question shifts from where they drive the most established as a platform today. OpenAI value to how to deploy them—and one of biggest transitioned from a non-pro昀椀t to capped-pro昀椀t reasons foundation models are so exciting is that company in 2019 and released the OpenAI API as 209, 210 most companies won’t need to build their own. It grants its 昀椀rst commercial product in 2020. customers access to GPT-3 and makes customizing A single foundation model’s ability to complete or adapting the model for a new task as simple as many downstream tasks is creating a paradigm showing it some new examples or prompts. Nine shift in the business of AI. Large tech companies months after launching, the company reported 211 and research organizations that have built pretrained over 300 applications using the API. By 2022, that foundation models are starting to position them number was in the thousands, with GPT-3 powering as platforms to underpin new AI applications. features like copywriting, website building, chatbots, They are making foundation models available via and more.212, 213 open-source channels or via paid access through APIs —meaning that downstream organizations Additionally, the startup Hugging Face is growing in don’t need to build their own foundation models popularity as a hub for foundation, transformer, and but can focus on building on top of existing other machine-learning models. The community ones. Just as the emergence of cloud platforms platform offers many pretrained models, allowing transformed conversations from “How do I build developers to work with new AI models without my own cloud data center?” to “What can I build needing to collect data or train them themselves. with the public cloud?” foundation models are The platform is popular with indie developers, but shifting conversations from “How do I build my major companies—including Intel, eBay, P昀椀zer, and 214 own AI?” to “What can I build with AI?” Bloomberg—are starting to use it as well. Hugging