Technology Vision 2023 | When Atoms meet Bits #TechVision Foreword Businesses must embrace the foundations of our new reali While standing at the edge of the next great Yet our research shows that only 8% of companies The goal is not incremental improvement, but a step technological era, enterprises must navigate economic are adopting a strategy of total enterprise reinvention. change towards total reinvention. Not everyone may and geopolitical uncertainty. The natural inclination of These are the Reinventors, and we believe every be ready for this change, but leaders must prepare many organizations is to pull back. We have a different company must aspire to be one. Among that now for the future where the movement between perspective. Now more than ever is the time for leaders backdrop, our Technology Vision provides insights worlds is seamless and often simultaneous. to lean into strategies powered by technology to create to enable leaders and their organizations to act now differentiation. In fact, 10 years ago we predicted every to embrace technology and use the foundations of a We look forward to sharing our latest Technology business is a digital business, and this could not be new reality as a path towards reinvention. Vision and building the foundations of a new reality more accurate today. with you. With this vision, we examine our movement between We’ve talked about the 昀椀ve key forces of change two types of worlds, physical and digital. Over Technology is the answer. The time is now. that companies must harness over the next decade, the years, enterprises and individuals have taken including the need for total enterprise reinvention. many steps to create their presence in the digital Cloud, AI, and the metaverse, in particular, have space, consciously moving back and forth between accelerated to such degrees that they dramatically physical reality and the digital ones they created. speed up change, bend the innovation curve and We believe the time has come to change that. The Julie Sweet Paul Daugherty create more and more value for every business next wave of business transformation will erase the Chief Executive Of昀椀cer Group Chief Executive - Technology & Chief Technology Of昀椀cer and organization. demarcation between those worlds to fuse them into a new reality.