Innovation DNA #TECHVISION2020 Leading companies are commoditizing the results of their own digital transformations. Choice Hotels International has started selling their cloud-based reservation system to other hoteliers. Starbucks is licensing its mobile and loyalty program tech to Brightloom, which plans to provide the technology platform to other restaurant companies and more operators of licensed Starbucks franchises. Technology Vision 2020 | accenture.com/technologyvision 5