Innovation DNA #TECHVISION2020 Across industries, scientific advancements can be discrete yet deeply disruptive for enterprises. Scientific advancements are broadening enterprises’ innovative efforts beyond digital technology and turning into competitive advantage faster than ever before. A Microsoft Research project called Project Silica used recent ultrafast laser optics discoveries and machine learning to encode data into quartz glass. When Warner Bros. learned about it, the two companies collaborated on the experiment’s first proof of concept, and successfully stored and retrieved the entire 1978 “Superman” movie. TeTechchnnoolologygy VisVisioionn 22002200 | | accaccentuenturere..ccomom//tteecchhnnolooogygyvvisioisionn 6