ty vi i t ea r K, C O   04 The pace of development is the key thing, and it’s Companies will need to work out how to why companies need to be thinking about this make an impact in a world inundated with now (if they’re not already). For example, Droga5 creative user-generated content. (part of Accenture Song) offices around the globe have used “AI” to generate 116 works of innovative Much of it will be topical and its relevance short- art, which are now taking up residence in a virtual lived. They will need to transition their teams 85 exhibition and in physical form in Dublin, Ireland. to a new content strategy focused on creating For many people, this moment in time is when “AI” larger volumes of 3D content, as well as hero becomes real and starts to find its way into their content that competes with consumers’ output everyday lives. We expect “AI” for creativity will on concept and quality. Teams will need to upskill become so mainstream that children will start to to learn to use these new tools and develop their use it to illustrate their homework. understanding of “AI,” and be acutely aware of This will also affect the metaverse and immersive where the boundaries lie between their personal worlds. Creators are already playing with Stable and professional capabilities. Diffusion technology to project “AI” imagery as Machines that can help anyone create images, 86 a layer onto real-world rooms and settings. videos and text—which were formerly tasks for People’s ability to generate images and worlds for skilled human designers—have increased the pool gaming and experiences changes the dynamic of people who can create. In turn, this promises to + aspect ratio 16:9, change 100, test, creative of world building and content creation. If the make storytelling easier for every employee. Much pace continues, then it’s entirely likely that within as presentation software enabled a dramatic shift months or a few years, people will be able to in people’s ability to explain and convince within create their own metaverse places—gaming corporations, so neural networks will enhance their worlds, experiences—en masse. This will generate ability to generate compelling presentations. an inevitable market need for the guardrails between the places people create, and those who connect these places together will create valuable new businesses. Copyright © 2022 Accenture. All rights reserved. 56