Copyright © 2022 Accenture. All rights reserved. 56 04 OK, Creativity The pace of development is the key thing, and it’s why companies need to be thinking about this now (if they’re not already). For example, Droga5 (part of Accenture Song) offices around the globe have used “AI” to generate 116 works of innovative art, which are now taking up residence in a virtual exhibition and in physical form in Dublin, Ireland. 85 For many people, this moment in time is when “AI” becomes real and starts to find its way into their everyday lives. We expect “AI” for creativity will become so mainstream that children will start to use it to illustrate their homework. This will also affect the metaverse and immersive worlds. Creators are already playing with Stable Diffusion technology to project “AI” imagery as a layer onto real-world rooms and settings. 86 People’s ability to generate images and worlds for gaming and experiences changes the dynamic of world building and content creation. If the pace continues, then it’s entirely likely that within months or a few years, people will be able to create their own metaverse places—gaming worlds, experiences—en masse. This will generate an inevitable market need for the guardrails between the places people create, and those who connect these places together will create valuable new businesses. Companies will need to work out how to make an impact in a world inundated with creative user-generated content. Much of it will be topical and its relevance short- lived. They will need to transition their teams to a new content strategy focused on creating larger volumes of 3D content, as well as hero content that competes with consumers’ output on concept and quality. Teams will need to upskill to learn to use these new tools and develop their understanding of “AI,” and be acutely aware of where the boundaries lie between their personal and professional capabilities. Machines that can help anyone create images, videos and text—which were formerly tasks for skilled human designers—have increased the pool of people who can create. In turn, this promises to make storytelling easier for every employee. Much as presentation software enabled a dramatic shift in people’s ability to explain and convince within corporations, so neural networks will enhance their ability to generate compelling presentations. + aspect ratio 16:9 , change 100 , test , creative