ty vi i t ea r K, C O   04 Bad/dystopian People’s fears of being replaced or made redundant will need to be handled sensitively. In this context, “AI” should be described as what it is: a tool that enables people to explore their own natural creativity. These advances in technology will most probably involve creative industries, meaning it won’t turn out to be as daunting a prospect as it may seem to some. It’s unclear how professional creators will be able to opt out and preserve copyright over their work. When a creator’s work is blended with others’ work using these “AI” models, how will copyright issues be unpacked? AI platforms must take responsibility for the content used to train the “AI,” stay in control of damaging behaviors, and protect the rights of 84 people and artists. Quality of output is utterly reliant on quality of data, and bias is virtually inevitable. This will likely be addressed in future, but the basic guardrails in place right now don’t solve for the fact that the largest data sets don’t represent all cultures or ways of thinking. And, when machine learning has created 51% of the world’s content (which could happen quickly), might it start going round in a loop, like the social media echo chamber phenomenon? If “AI” uses “AI”-created content to create more content, does it stop being so useful, interesting, or creative? + fine art, photography, aspect ratio 3:2, algorithm version 4, style 750, style 5000, quality 2, uplight Copyright © 2022 Accenture. All rights reserved. 55