r e v e li e m a b I’   02 The progression of digital communities is prompting brands to develop new goods and experiences for customers and it’s leading to new revenues for brands and potentially the customer too. In some cases, there are new, independent revenue streams driven by entirely virtual goods (including but not limited to NFTs), perpetual royalties that generate passive income, and products that have utility in virtual and physical experiences simultaneously. Communities are forming around digital collectibles, which include things like art, autographs, trading cards, brand catalogues, and even important moments in news/history/sports. For instance, Nike has created virtual sneakers and collectibles through their acquisition of RTFKT, a creator-led organization that uses NFTs, game engines, blockchain, and augmented reality to create unique digital artifacts. They have made US$185 million in revenues, and secondary market revenues (where their customers 32 are reselling the digital collectible NFTs) of about US$1.29 billion. + 35mm photography, algorithm version 4, aspect ratio 3:2, change 100 Copyright © 2022 Accenture. All rights reserved. 19