r e v e li e m a b I’   02 Customers have proven time “Token-gating” is growing in and again that they will pay popularity across the fashion premium prices for innovative industry, as it enables new ways and compelling experiences, to embed utility, capture revenue, or govern a project—creating including accessibility to an scarcity of access and exclusivity. exclusive club. The pay-for-access For example, Lacoste launched a model offers an opportunity for collection of 11,212 NFTs, paying brands to monetize exclusive and tribute to their iconic L12 polo shirt, premium offerings for participants or and offering token holders a say in 33 creators—such as metaverse worlds, the brand’s future. games, in-game tiers, individual events, voting rights or items. The pricing structure for the experiences is designed to take advantage of scarcity while enhancing engagement. + photorealistic +1, vibrant, omit text; letters, algorithm version 4, aspect ratio 2:3, change 100 Copyright © 2022 Accenture. All rights reserved. 20