Copyright © 2022 Accenture. All rights reserved. 20 02 I’m a believer Customers have proven time and again that they will pay premium prices for innovative and compelling experiences, including accessibility to an exclusive club. The pay-for-access model offers an opportunity for brands to monetize exclusive and premium offerings for participants or creators—such as metaverse worlds, games, in-game tiers, individual events, voting rights or items. The pricing structure for the experiences is designed to take advantage of scarcity while enhancing engagement. “Token-gating” is growing in popularity across the fashion industry, as it enables new ways to embed utility, capture revenue, or govern a project—creating scarcity of access and exclusivity. For example, Lacoste launched a collection of 11,212 NFTs, paying tribute to their iconic L12 polo shirt, and offering token holders a say in the brand’s future. 33 + photorealistic +1, vibrant, omit text; letters, algorithm version 4, aspect ratio 2:3, change 100