Copyright © 2022 Accenture. All rights reserved. 77 Crowdsourcing from our people Each year, we ask Accenture Song’s global network of designers, creatives, technologists, sociologists, and anthropologists to watch out for potentially influential signals and trends impacting their communities and countries. We run trends workshops throughout July–August in 40+ locations around the world, then teams pitch their top ideas to the editorial team in August–September. This year, we used an internal online platform and captured over 450 unique signals across other Accenture Song communities. We processed nearly 4,000 sentences of text and audio data and fed them into our NLP topic modeling algorithm. This algorithm created 40+ key topics from the trends conversations, which were then used to accelerate and inform the trend synthesis process. From there, the editorial team worked together to further synthesize, shape, and refine the trends report. Experience Innovation Radar We worked with Accenture Song R&D in Sophia Antipolis, France, to broaden our perspective of emerging signals using the Experience Innovation Radar, a proprietary high-frequency signal research process focused on the intersection of human, technology and business trends. About the research Validating our trends We validated our trends themes externally in two steps. First, we ran online focus groups in seven markets (UK, US, Brazil, China, France, South Africa, and India) with a total of 587 participants. Secondly, we ran an online survey across 20 countries with 14,500 participants in December 2022. Once the trends were refined, we put them to the test with Accenture’s own experts in Talent and Organization, Commerce, Technology, Sustainability, Research and Development, among others.