About the research Crowdsourcing from our people Experience Innovation Radar Each year, we ask Accenture Song’s We worked with Accenture Song R&D in Sophia global network of designers, creatives, Antipolis, France, to broaden our perspective of technologists, sociologists, and anthropologists emerging signals using the Experience Innovation to watch out for potentially influential signals and Radar, a proprietary high-frequency signal research trends impacting their communities and countries. process focused on the intersection of human, We run trends workshops throughout July–August technology and business trends. in 40+ locations around the world, then teams pitch their top ideas to the editorial team in Validating our trends August–September. This year, we used an internal online platform and captured over 450 unique We validated our trends themes externally in signals across other Accenture Song communities. two steps. First, we ran online focus groups in We processed nearly 4,000 sentences of text seven markets (UK, US, Brazil, China, France, and audio data and fed them into our NLP topic South Africa, and India) with a total of 587 modeling algorithm. This algorithm created 40+ participants. Secondly, we ran an online survey key topics from the trends conversations, which across 20 countries with 14,500 participants in were then used to accelerate and inform the trend December 2022. synthesis process. From there, the editorial team Once the trends were refined, we put them to worked together to further synthesize, shape, and the test with Accenture’s own experts in Talent refine the trends report. and Organization, Commerce, Technology, Sustainability, Research and Development, among others. Copyright © 2022 Accenture. All rights reserved. 77