Copyright © 2022 Accenture. All rights reserved. 78 01 I will survive 1 Harriet Sherwood, The Guardian, “‘Sums up 2022’: permacrisis chosen as Collins word of the year,” November 1, 2022. https://www.theguardian.com/culture/2022/nov/01/sums-up-2022- permacrisis-chosen-as-collins-word-of-the-year 2 Consultancy.uk, “UK workers worse off as bosses opt not to match inflation,” August 3, 2022 https://www.consultancy.uk/news/31945/uk-workers-worse-off-as- bosses-opt-not-to-match-inflation 3 Jorge Otaola, Reuters, “Argentina set to hold benchmark rate steady again, source and analysts say,” November 11, 2022 https://www.reuters.com/markets/emerging/argentina-set-hold- benchmark-rate-steady-again-source-analysts-say-2022-11-11/ 4 anna Fleck, World Economic Forum, “Here’s where energy poverty is felt most in Europe,” November 11, 2022 https://www.weforum.org/agenda/2022/11/energy-poverty-in-europe- heating-gas/ 5 BBC News, “What is the UK inflation rate and why is the cost of living rising?,” November 16, 2022 https://www.bbc.co.uk/news/business-12196322 6 Amarachi Orie and Angela Dewan, CNN, “Record-breaking heat wave in Europe will be the norm by 2035, analysis shows,” August 25, 2022 https://edition.cnn.com/2022/08/25/europe/record-heat-climate- analysis-summer-2035-intl-scli 7 Tim Gallagher, euronews.green, “200 million to be displaced by storms in the next 20 years - what are we facing in Europe?,” May 25, 2022 https://www.euronews.com/green/2022/05/25/200-million-to- be-displaced-by-storms-in-the-next-20-years-what-are-we-facing- in-europe 8 Cheryl Tan, Spectra, “South-east Asia among regions hardest hit by climate change, must prioritise adaptation: IPCC,” April 20, 2022 https://spectra.mhi.com/partner-south-east-asia-among-regions- hardest-hit-by-climate-change-must-prioritise References 9 Kyle Chayka, The New Yorker, “The age of algorithmic anxiety,” July 25,2022 https://www.newyorker.com/culture/infinite-scroll/the-age-of- algorithmic-anxiety 10 Nic Newman, Reuters Institute, “Overview and key findings of the 2022 Digital News Report,” June 15, 2022 https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2022/dnr- executive-summary 11 Jemma Crew, Evening Standard, “People cancelling therapysessions because they can no longer afford them – BACP,” September 7, 2022 https://www.standard.co.uk/news/health/people-government-nhs- england-b1023939.html 12 Baiju Shah, Rachel Barton, Edwin Van der Ouderaa, Agneta Björnsjö, Accenture, “The human paradox: from customer centricity to life centricity,” July 26, 2022 https://www.accenture.com/us-en/insights/song/human-paradox 13 The World Bank, “Lifting 800 million people out of poverty – new report looks at lessons from China’s experience,” April 1, 2022 https://www.worldbank.org/en/news/press-release/2022/04/01/ lifting-800-million-people-out-of-poverty-new-report-looks-at- lessons-from-china-s-experience 14 Accenture Research, Online focus group sessions hosted from October 11-13, 2022, across UK, US, South Africa, India, China, France and Brazil (n=~587) 15 Laurel Wamsley, NPR, “Around the world, protesters take to the streets in solidarity with Iranian women,” October 3, 2022 https://www.npr.org/2022/10/03/1126603977/iran-mahsa-amini- solidarity-protests 16 Gwyn Topham, The Guardian, “Biggest rail strike in decades halts most trains in Britain,” October 1, 2022 https://www.theguardian.com/uk-news/2022/oct/01/biggest-rail- strike-in-decades-halt-most-trains-britain 17 Rebecca Anne Hughes, euronews.travel, “Europe’s airport staff continue to strike over low pay and working conditions,” August 8, 2022 https://www.euronews.com/travel/2022/08/08/europes-airport-staff- continue-to-strike-over-low-pay-and-working-conditions 18 Damian Gayle, The Guardian, “Just Stop Oil activists throw soup at Van Gogh’s Sunflowers” October 14, 2022 https://www.theguardian.com/environment/2022/oct/14/just-stop-oil- activists-throw-soup-at-van-goghs-sunflowers 19 Kate Forbes, Your Investment Property Mag, “Aussies are packing up and moving amid cost of living surge,” October 16, 2022 https://www.yourinvestmentpropertymag.com.au/expert-insights/ aussies-are-packing-up-and-moving-amid-cost-of-living-surge 20 Jedidajah Otte, The Guardian, “‘We’re scared, we want to run’: the Russian men fleeing conscription,” September 27, 2022 https://www.theguardian.com/world/2022/sep/27/we-want-to-run- russian-men-fleeing-conscription 21 Isobel Rafferty, Insurance Times, “Over one million households plan not to renew buildings and contents cover – Go.compare,” November 3, 2022 https://www.insurancetimes.co.uk/news/over-one-million- households-plan-not-to-renew-buildings-and-contents-cover- gocompare/1442891.article 22 Andrew Hutchinson, Social Media Today, “BeReal rises to 10 million daily active users,” August 24, 2022 https://www.socialmediatoday.com/news/bereal-rises-to-10-million- daily-active-users/630449/ 23 Accenture Research, online focus group sessions hosted from October 11-13, 2022, across UK, US, South Africa, India, China, France and Brazil (n=~587) 24 Sean Thorne, The Drum, “How Discord became the center of the universe for gamers,” May 17, 2022 https://www.thedrum.com/opinion/2022/05/17/how-discord-became- the-center-the-universe-gamers 25 Kaya Ismail, CMS Wire, “Social media influencers: mega, macro, micro or nano,” December 10, 2018 https://www.cmswire.com/digital-marketing/social-media- influencers-mega-macro-micro-or-nano/ 26 Business Wire, “Matter survey reveals consumers find influencers more helpful and trustworthy than brands during the pandemic ,” May 26, 2020 https://www.businesswire.com/news/home/20200526005058/en/ Matter-Survey-Reveals-Consumers-Find-Influencers-More-Helpful- and-Trustworthy-than-Brands-During-the-Pandemic 27 Goh Chiew Tong, CNBC, ”’I accept being ordinary’: China’s youth are turning their backs on hustle culture,” September 16, 2022 https://www.cnbc.com/2022/09/16/china-youth-reject-hustle-culture- face-unemployment-economic-uncertainty.html 28 Accenture Research, Online focus group sessions hosted from October 11-13, 2022, across UK, US, South Africa, India, China, France and Brazil (n=~587) 29 Baiju Shah, Nevine El-Warraky, Marvin Miranda, Joshua Bellin, Accenture, “The life centricity playbook: proven strategies for growth through relevance,” Accessed: November, 28, 2022 https://www.accenture.com/gb-en/insights/song/ life-centricity-playbook 02 I’m a believer 30 Accenture Research, online focus group sessions hosted from October 11-13, 2022, across UK, US, South Africa, India, China, France and Brazil (n=~587) 31 Ben Plomion, Forbes, “Tokengated communities: how marketers can take advantage of this Web3 strategy,” November 11, 2022 https://www.forbes.com/sites/ forbescommunicationscouncil/2022/11/11/tokengated-communities- how-marketers-can-take-advantage-of-this-Web3-strategy/