32 Ningwei Qin, Yahoo! Finance, ”Nike becomes highest-earning brand 41 Malaysiakini, “Signed with over 1,000 global influencers, GI DAO 49 Accenture Research, online focus group sessions hosted from 58 Ajuntament de Barcelona, “Barcelona Superblock: new stage,” for NFT sales,” August 24, 2022 becomes the largest MCN platform in metaverse,” March 25, 2022 October 11-13, 2022, across UK, US, South Africa, India, China, France accessed: November 28, 2022 https://finance.yahoo.com/news/nike-becomes-highest-earning- https://www.malaysiakini.com/brandedcontent/615826 and Brazil (n=~587). https://ajuntament.barcelona.cat/superilles/en/ brand-085014745.html 42 The Daily Hodl, “Magic Square rebrands its ultimate web 3.0 affiliate 50 Marc Effron, Harvard Business Review, “A simple way to map out your 59 Simon Weedy, Child in the City, “‘Streets to schools’ rolled out in 33 Lacoste, Twitter, June 14, 2022 network into Magic Boost” November 1, 2022 career ambitions,” November 30, 2018 Paris and speed limits cut,” September 1, 2022 https://twitter.com/LACOSTE/status/1536639997096480768 https://dailyhodl.com/2022/11/01/magic-square-rebrands-its- https://hbr.org/2018/11/a-simple-way-to-map-out-your-career- https://www.childinthecity.org/2021/09/01/streets-to-schools-rolled- ultimate-web-3-0-affiliate-network-into-magic-boost/ ambitions out-in-paris-and-speed-limits-cut/ 34 The Internet’s Team, Wagmi United. Accessed: November 28, 2022 https://wagmiunited.com 43 Annie Midori Atherton, BBC, “The young workers flocking to ‘career 51 Hannah Meacham, PhD & Nathan Eva, PhD, Psychreg, “Covid has 04 OK, Creativity influencers’,” November 2, 2022 made it harder to give informal feedback,” June 26, 2020; Updated 35 Asa Hiken, Marketing Dive, “Bacardi pairs purpose with NFTs to https://www.bbc.com/worklife/article/20221028-the-young-workers- August 12, 2022 60 Github.com, “Awesome Stable Diffusion,” Accessed: November 28, empower fan investment in music diversity,” October 13, 2021 flocking-to-career-influencers https://www.psychreg.org/covid-made-harder-give-informal- 2022 https://www.marketingdive.com/news/bacardi-pairs-purpose-with- feedback/ https://github.com/awesome-stable-diffusion/awesome-stable- nfts-to-empower-fan-investment-in-music-diversit/608126/ 03 As it was diffusion 52 Dominic Price, Atlassian, “It’s time to stop measuring productivity,” 36 KC Ifeanyi, Fast Company “Doodles domination: how a 1-year-old NFT 44 Accenture Research, online focus group sessions hosted from June 29, 2022 61 Annalee Newitz, NewScientist, “The success of text-to-image AIs project turned into the next big thing,” September 13, 2022 October 11-13, 2022, across UK, US, South Africa, India, China, France https://www.atlassian.com/blog/productivity/the-problem-with- raises major ethical issues,” October 12, 2022 https://www.fastcompany.com/90783396/doodles-domination-how- and Brazil (n=~587) productivity-metrics https://www.newscientist.com/article/2341920-the-success-of-text-to- a-1-year-old-nft-project-turned-into-the-next-big-thing image-ais-raises-major-ethical-issues/ 45 Ciara Jones and Dan Colasimone, MSN, ABC News, “Covid saw 53 Michaela Jarvis, MIT News, “Analysis of email traffic suggests remote 37 Starbucks Stories & news, “Starbucks brewing revolutionary Web3 millions of Australians start working from home. 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Accessed: November 28, 2022 the mainstream?,” October 4, 2022 46 Alok Patel and Stephanie Plowman, Gallup, “The increasing impact-of-remote-work-on-productivity-and-creativity https://paperswithcode.com/method/gpt-3 https://finance.yahoo.com/news/starbucks-bring-Web3- importance of a best friend at work,” August 17, 2022 mainstream-155340815.html https://www.gallup.com/workplace/397058/increasing-importance- 55 Brent Hyder, Salesforce, “Introducing Trailblazer Ranch: igniting the 64 OpenAI, “ChatGPT: Optimizing language models for dialogue,” best-friend-work.aspx next chapter of Salesforce’s culture,” February 10, 2022 November 30, 2022 39 Reddit Inc, “Blockchain-backed collectible avatars coming to Reddit https://www.salesforce.com/news/stories/introducing-trailblazer- https://openai.com/blog/chatgpt/ via new storefront,” July 7, 2022 47 Dominic Price, Atlassian, “It’s time to stop measuring productivity,” ranch/ https://www.redditinc.com/blog/blockchain-backed-collectible- June 29, 2022 65 Magenta. Accessed: November 28, 2022 avatars-coming-to-reddit-via-new-storefront https://www.atlassian.com/blog/productivity/the-problem-with- 56 Joanna Partridge, The Guardian, “Thursday the new Friday as UK https://magenta.tensorflow.org/ productivity-metrics returns to office for ‘core’ midweek days,” May 24, 2022 40 Kyle Wiggers, Techcrunch, “Redditors have created millions of crypto https://www.theguardian.com/business/2022/may/24/thursday-new- 66 Jarvis: Songwriting AI Companion. Accessed: November 28, 2022 wallets to buy NFT avatars,” October 19, 2022 48 Microsoft WorkLab, “Hybrid work is just work. Are we doing it wrong?,” friday-uk-returns-to-the-office-midweek-days-remote-working https://www.jarvis-lyrics.com/ https://techcrunch.com/2022/10/18/redditors-have-created-millions- September 22, 2022 of-crypto-wallets-to-buy-nft-avatars/ https://www.microsoft.com/en-us/worklab/work-trend-index/hybrid- 57 Cajsa Carlson, Dezeen, “This week drone footage revealed the 67 OpenAI, Jukebox, April 30, 2020 work-is-just-work? construction of The Line megacity,” October 22, 2022 https://openai.com/blog/jukebox/ https://www.dezeen.com/2022/10/22/this-week-drone-footage- construction-the-line-saudi-arabia/ Copyright © 2022 Accenture. All rights reserved. 79

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