Copyright © 2022 Accenture. All rights reserved. 79 32 Ningwei Qin, Yahoo! Finance, ”Nike becomes highest-earning brand for NFT sales,” August 24, 2022 https://finance.yahoo.com/news/nike-becomes-highest-earning- brand-085014745.html 33 Lacoste, Twitter, June 14, 2022 https://twitter.com/LACOSTE/status/1536639997096480768 34 The Internet’s Team, Wagmi United. Accessed: November 28, 2022 https://wagmiunited.com 35 Asa Hiken, Marketing Dive, “Bacardi pairs purpose with NFTs to empower fan investment in music diversity,” October 13, 2021 https://www.marketingdive.com/news/bacardi-pairs-purpose-with- nfts-to-empower-fan-investment-in-music-diversit/608126/ 36 KC Ifeanyi, Fast Company “Doodles domination: how a 1-year-old NFT project turned into the next big thing,” September 13, 2022 https://www.fastcompany.com/90783396/doodles-domination-how- a-1-year-old-nft-project-turned-into-the-next-big-thing 37 Starbucks Stories & news, “Starbucks brewing revolutionary Web3 experience for its Starbucks Rewards members,” September 12, 2022 https://stories.starbucks.com/press/2022/starbucks-brewing- revolutionary-Web3-experience-for-its-starbucks-rewards-members/ 38 Stephanie Hurder, Yahoo! Finance, “Can Starbucks bring Web3 into the mainstream?,” October 4, 2022 https://finance.yahoo.com/news/starbucks-bring-Web3- mainstream-155340815.html 39 Reddit Inc, “Blockchain-backed collectible avatars coming to Reddit via new storefront,” July 7, 2022 https://www.redditinc.com/blog/blockchain-backed-collectible- avatars-coming-to-reddit-via-new-storefront 40 Kyle Wiggers, Techcrunch, “Redditors have created millions of crypto wallets to buy NFT avatars,” October 19, 2022 https://techcrunch.com/2022/10/18/redditors-have-created-millions- of-crypto-wallets-to-buy-nft-avatars/ 41 Malaysiakini, “Signed with over 1,000 global influencers, GI DAO becomes the largest MCN platform in metaverse,” March 25, 2022 https://www.malaysiakini.com/brandedcontent/615826 42 The Daily Hodl, “Magic Square rebrands its ultimate web 3.0 affiliate network into Magic Boost” November 1, 2022 https://dailyhodl.com/2022/11/01/magic-square-rebrands-its- ultimate-web-3-0-affiliate-network-into-magic-boost/ 43 Annie Midori Atherton, BBC, “The young workers flocking to ‘career influencers’,” November 2, 2022 https://www.bbc.com/worklife/article/20221028-the-young-workers- flocking-to-career-influencers 03 As it was 44 Accenture Research, online focus group sessions hosted from October 11-13, 2022, across UK, US, South Africa, India, China, France and Brazil (n=~587) 45 Ciara Jones and Dan Colasimone, MSN, ABC News, “Covid saw millions of Australians start working from home. As the pandemic recedes, do we want to return to the office?,” October 9, 2022 https://www.msn.com/en-au/news/brisbane/covid-saw-millions-of- australians-start-working-from-home-as-the-pandemic-recedes-do- we-want-to-return-to-the-office/ar-AA12LXg7 46 Alok Patel and Stephanie Plowman, Gallup, “The increasing importance of a best friend at work,” August 17, 2022 https://www.gallup.com/workplace/397058/increasing-importance- best-friend-work.aspx 47 Dominic Price, Atlassian, “It’s time to stop measuring productivity,” June 29, 2022 https://www.atlassian.com/blog/productivity/the-problem-with- productivity-metrics 48 Microsoft WorkLab, “Hybrid work is just work. Are we doing it wrong?,” September 22, 2022 https://www.microsoft.com/en-us/worklab/work-trend-index/hybrid- work-is-just-work? 49 Accenture Research, online focus group sessions hosted from October 11-13, 2022, across UK, US, South Africa, India, China, France and Brazil (n=~587). 50 Marc Effron, Harvard Business Review, “A simple way to map out your career ambitions,” November 30, 2018 https://hbr.org/2018/11/a-simple-way-to-map-out-your-career- ambitions 51 Hannah Meacham, PhD & Nathan Eva, PhD, Psychreg, “Covid has made it harder to give informal feedback,” June 26, 2020; Updated August 12, 2022 https://www.psychreg.org/covid-made-harder-give-informal- feedback/ 52 Dominic Price, Atlassian, “It’s time to stop measuring productivity,” June 29, 2022 https://www.atlassian.com/blog/productivity/the-problem-with- productivity-metrics 53 Michaela Jarvis, MIT News, “Analysis of email traffic suggests remote work may stifle innovation,” September 1, 2022 https://news.mit.edu/2022/remote-work-may-innovation-0901 54 Neal Stanton, Forbes, “The impact of remote work on productivity and creativity,” January 14, 2022 https://www.forbes.com/sites/forbestechcouncil/2022/01/14/the- impact-of-remote-work-on-productivity-and-creativity 55 Brent Hyder, Salesforce, “Introducing Trailblazer Ranch: igniting the next chapter of Salesforce’s culture,” February 10, 2022 https://www.salesforce.com/news/stories/introducing-trailblazer- ranch/ 56 Joanna Partridge, The Guardian, “Thursday the new Friday as UK returns to office for ‘core’ midweek days,” May 24, 2022 https://www.theguardian.com/business/2022/may/24/thursday-new- friday-uk-returns-to-the-office-midweek-days-remote-working 57 Cajsa Carlson, Dezeen, “This week drone footage revealed the construction of The Line megacity,” October 22, 2022 https://www.dezeen.com/2022/10/22/this-week-drone-footage- construction-the-line-saudi-arabia/ 58 Ajuntament de Barcelona, “Barcelona Superblock: new stage,” accessed: November 28, 2022 https://ajuntament.barcelona.cat/superilles/en/ 59 Simon Weedy, Child in the City, “‘Streets to schools’ rolled out in Paris and speed limits cut,” September 1, 2022 https://www.childinthecity.org/2021/09/01/streets-to-schools-rolled- out-in-paris-and-speed-limits-cut/ 04 OK, Creativity 60 Github.com, “Awesome Stable Diffusion,” Accessed: November 28, 2022 https://github.com/awesome-stable-diffusion/awesome-stable- diffusion 61 Annalee Newitz, NewScientist, “The success of text-to-image AIs raises major ethical issues,” October 12, 2022 https://www.newscientist.com/article/2341920-the-success-of-text-to- image-ais-raises-major-ethical-issues/ 62 Tanya Lewis, Live Science, “A brief history of artificial intelligence,” December 9, 2021 https://www.livescience.com/49007-history-of-artificial -intelligence.html 63 Papers With Code, “GPT-3”. Accessed: November 28, 2022 https://paperswithcode.com/method/gpt-3 64 OpenAI, “ChatGPT: Optimizing language models for dialogue,” November 30, 2022 https://openai.com/blog/chatgpt/ 65 Magenta. Accessed: November 28, 2022 https://magenta.tensorflow.org/ 66 Jarvis: Songwriting AI Companion. Accessed: November 28, 2022 https://www.jarvis-lyrics.com/ 67 OpenAI, Jukebox, April 30, 2020 https://openai.com/blog/jukebox/