ty vi i t ea r K, C O   04 “AI” has been in the news for decades, having As we went to press with this report, first being introduced in 1956. It beat a chess ChatGPT emerged, suggesting a big leap player in 1997 and won a Jeopardy match against forward in “AI”’s ability to create accurate 62 Self-driving cars, search and a human in 2011. and useful text, which may become a major recommendation engines, voice assistants, and 64 facial recognition are just some of the use cases challenger to search engines. most associated with it. Essentially, “AI” has largely been used by enterprises and brands as a service For sound, Magenta is a research project from to people or for people. Google, exploring how neural networks can be used as a creative tool for art and music, and 65,66 Recently, neural networks have been made widely Jarvis is a tool that can help create song lyrics. available to create language, images, and Jukebox is a neural network that generates music— music, putting “AI” squarely in people’s hands including rudimentary singing—as raw audio in a 67 as a tool for creativity. variety of genres and artistic styles. + 50mm, hyper detailed, 8k For language, neural networks are being used to generate sentence structures in text based on a 63 It’s language model with 175 billion parameters. sophisticated enough to generate copy for blogs, emails, and articles, (albeit copy that could then benefit from some human editing). Copyright © 2022 Accenture. All rights reserved. 50