Copyright © 2022 Accenture. All rights reserved. 51 04 OK, Creativity For images, Midjourney is a closed-source, deep learning model (accessible via the Discord bot with paywall) for creating images from text and even from other images. 68 It has a highly active creator community around it. In fact, Accenture designers around the world experimented with Midjourney to visualize their pitch ideas for this trend. At the time of writing, Dall-E2 (which preceded Midjourney and was also closed source with paywall) has 1.5 million active users generating 2 million unique images a day. 69,70 Stable Diffusion emerged as we were compiling the Trends report in September 2022 and already has more than 10 million users across all channels, and importantly is open source with a paywall option for higher speed. 71 Because it’s open source, there has been an incredible amount of innovation in a very short time. AI is shifting from enterprise and service enablement (which is often invisible) to something that is highly visible and applicable in all parts of people’s lives— not unlike the shift in computing from mainframe to PC. But what does all this mean? Today, computers are so capable, they can do many things better than people at this point, they work on demand and can’t generate ideas without being trained up by people. “AI” doesn’t have imagination, so it can’t come up with a high-concept movie or ad campaign, and it doesn’t have heart, which is arguably what gives art its power. The ease of access means “AI” is being built into more existing creative tools, websites and apps, and repackaged in inclusive formats for people of every language, culture, age and ability. This development enables individuals to be exponentially more productive than previous generations and generates opportunities for brands and businesses. + world, aspect ratio 2:3