ty vi i t ea r K, C O   04 For images, Midjourney is a closed-source, deep AI is shifting from enterprise and service learning model (accessible via the Discord bot with enablement (which is often invisible) paywall) for creating images from text and even to something that is highly visible and 68 It has a highly active creator from other images. applicable in all parts of people’s lives— community around it. In fact, Accenture designers around the world experimented with Midjourney to not unlike the shift in computing from visualize their pitch ideas for this trend. mainframe to PC. At the time of writing, Dall-E2 (which preceded But what does all this mean? Today, computers Midjourney and was also closed source with are so capable, they can do many things better paywall) has 1.5 million active users generating than people at this point, they work on demand 69,70 Stable Diffusion and can’t generate ideas without being trained 2 million unique images a day. emerged as we were compiling the Trends up by people. “AI” doesn’t have imagination, so report in September 2022 and already has more it can’t come up with a high-concept movie or than 10 million users across all channels, and ad campaign, and it doesn’t have heart, which is importantly is open source with a paywall option arguably what gives art its power. 71 for higher speed. Because it’s open source, there has been an incredible amount of innovation in a The ease of access means “AI” is being built very short time. into more existing creative tools, websites and apps, and repackaged in inclusive formats for people of every language, culture, age and ability. This development enables individuals to be exponentially more productive than previous generations and generates opportunities for brands and businesses. + world, aspect ratio 2:3 Copyright © 2022 Accenture. All rights reserved. 51