ty vi i t ea r K, C O   04 Good/utopian First, there’s the creativity aspect. Second is the efficiency aspect, as people The hardest part of the creative process is who use these tools will be able to create going from zero to one—meaning making new content at speed. Until recently, the first mark on a blank page or canvas. searching for an image online yielded Neural networks will help people to get variable results, but those results are started, and then they can build layers on becoming more imaginative. There’s top to produce excellent output. also reason to believe that content will move on from static to adaptive, As a tool that accessible to anyone such that it will be possible to create who wants to use it, “AI” is driving programmable content that flexes a new wave of creativity at scale. according to the audience. + aspect ratio 16:9, change 100 The output will include new genres Furthermore, “AI” will make it quicker and such as art, electronic music that easier to align content to brand style reaches new dimensions, and more guidelines, and even to react to events, sophisticated writing. news, or customer complaints in a brand- compliant way. It will likely become possible to program “AI” to know how to craft appropriate responses with little or no supervision. Copyright © 2022 Accenture. All rights reserved. 54