d e r e v li e d, d e eal d, s The mental burden is enormous and grows with every new job, e gn activity, retailer, social media platform, or financial transaction. i S But digital change is in the air.   05 In 2023, Google is phasing out third-party cookies, which is forcing brands to create marketing approaches that are less reliant on third-party cookies and to use more transparent, 90 privacy-centric tactics to target customers. Viable alternatives for marketing strategy are leaving a gap in how advertisers collect people’s data, and there’s anxiety in the marketing industry. As of 2021, some 83% of marketers still relied on third-party 91 cookies as part of their marketing strategy. A G2 article from February 2022 states that 44% of marketers predicted they’d need to quintuple their spending from 5% to 25% to hit the same 92 goals in 2022 as they did in 2021. + 35 mm, 3d render, cinematic, geometric, aspect ratio 3:2, algorithm version 4 Copyright © 2022 Accenture. All rights reserved. 62