d e r e v li e d, d e eal d, s e gn i S   05 We see signs that tokenization could be a win-win for people and for marketers. The rise of digital ownership, through blockchain Today’s tokens of life range from the important technology, is shifting the power dynamic to users to the useful, the permanent to the fleeting. by putting them in control of their digital identity Important tokens generally cannot be transferred through non-transferable fungible tokens stored between people. Some prove who a person is, (like in digital wallets. What are tokens? When people birth certificate, passport, citizenship card, etc.), check their coat at an event, they get a ticket in and others are critical for a specific purpose, (such exchange, showing a unique number matching as driver’s license, medical records, education that on the coat hanger. The little slip of paper is a certificates, employee ID badge, homeowners’ physical token that represents that coat and serves deeds, etc.). This trend is just as important for as proof of who owns it. those institutions that create personal identifying information—such as government agencies for personal data, universities for credentialed degrees and so on—as it is for brands. + 8bit digital art, octane render, 3d mixed media, aspect ratio 3:2, algorithm version 4 Copyright © 2022 Accenture. All rights reserved. 63