02 Tune out data noise Strategic Scalers recognize the importance of managing data. Ninety percent of the data in the world was created in just the past 10 years. One-hundred and seventy-five zettabytes of data will be created by 2025. Yet after years of collecting, Strategic Scalers strongly agree: storing, analyzing, and reconfiguring troves of information, most organizations struggle with the sheer volume of data and how to cleanse, manage, maintain, and consume it. Strategic Scalers tune out “the noise” surrounding data. They recognize the importance of My organization business-critical data— identifying financial, marketing, consumer, and master data as recognizes the priority domains. And Strategic Scalers are more adept at structuring and managing data. They have invested heavily in data quality, data management, and data governance importance of our core frameworks on the cloud. And they have clear operating models for generation versus consumption of data. The research shows they are much more likely to wield a larger, data as the foundation to more accurate data set (61% versus 38% of respondents in Proof of Concept). And 67% of Strategic Scalers integrate both internal and external data sets as a standard practice scaling AI. compared to 56% of their Proof of Concept counterparts. What’s more, they use the right AI tools—things like cloud-based data lakes, data vs engineering/data science workbenches with model management and governance, data and 54% 37% analytics marketplaces and search—to manage the data for their applications. From creation to custodianship to consumption. Strategic Scalers understand the importance of using Strategic Companies in the more diverse datasets to support initiatives. Scalers Proof of Concept stage AI: BUILT TO SCALE 13