Masters of their data Tapping into data Strategic Scalers invest in a data foundation that enables them to scale AI. With beer sales declining and competitors drinking up market share on all sides, brewers are under increasing pressure to find new growth. One global brewer found a solution by tapping into new intelligence. The latest machine learning techniques helped overcome data veracity issues and develop more accurate forecasting models, improved consumer and customer segmentations, and enhanced sales incrementality. Their new advanced analytics capabilities are scaled to over 100+ global datasets, including sales and forecast data, social media, trade spend, customer and product master data, even weather data. They get actionable Proof of Concept Strategic Scalers data-driven insights in front of their key business decision makers, from commercial intelligence to sales and marketing, at unprecedented speed and scale. The result: A return of four times the investment in the first year alone. AI: BUILT TO SCALE 14
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