Building a Responsible Metaverse 1 Accenture Responsible Metaverse Extended Reality 12 Accenture Responsible Metaverse Extended Reality “Axie Infinity: Live Player Count and Statistics.” The Game Krstic, Branko. “15+ Mind-Boggling Minecraft Statistics Study 2022, N= 8503 Study 2022, N= 8503 Statistics Authority : ActivePlayer.io, ActivePlayer, 26 July for the Dedicated Gamer.” WebTribunal, WebTribunal, 14 2 Accenture Responsible Metaverse Web3 Study 2022, 13 Note: Unlike blockchains with decentralized networks, 2022, https://activeplayer.io/axie-infinity/. June 2022, https://webtribunal.net/blog/minecraft-statis- N= 9005 enterprise-grade blockchain platforms do not require tics/#gref. consensus mechanisms and, as such, are energy Bloomberg Intelligence. “Metaverse May Be $800 Billion “Marketplace Analytics.” Upland, Upland, 2022, 3 Accenture Responsible Metaverse Extended Reality efficient. Additionally, since the Ethereum Merge, Market, next Tech Platform.” Bloomberg, 1 Dec. 2021, https://www.upland.me/marketplace-analytics. Study 2022, N= 8503 there are fewer users engaging with blockchains that https://www.bloomberg.com/professional/blog/metaverse- use proof-of-work consensus mechanisms. The Merge may-be-800-billion-market-next-tech-platform/. Morris, Chris. “Citi Says Metaverse Economy Could Be Worth 4 Accenture Responsible Metaverse Web3 Study 2022, refers to the original Ethereum Mainnet merging with a $13 Trillion by 2030.” Fortune, 1 Apr. 2022, https://fortune. N= 9005 separate proof-of-stake blockchain called the Beacon Clement, J. “Roblox Corporation - Statistics & Facts.” Statis- com/2022/04/01/citi-metaverse-economy-13-trillion-2030/. 5 Accenture Responsible Metaverse Web3 Study 2022, Chain, now existing as one chain. The Merge reduced ta, Statista, 18 Oct. 2022, https://www.statista.com/top- N= 9005 Ethereum’s energy consumption by ~99.95%. ics/7594/roblox-corporation/#topicHeader__wrapper. Morgan, R. M., & Hunt, S. D. (1994). The Com- mitment-Trust Theory of Relationship Marketing. 6 Research has found this to be consistent over many 14 Accenture Responsible Metaverse Extended Reality Ethereum. “The Merge.” Ethereum, 16 Sept. 2022, Journal of Marketing, 58(3), 20–38. https://doi. years, since the idea was first explored in depth by Study 2022, N= 8503 https://ethereum.org/en/upgrades/merge/. org/10.1177/002224299405800302 Robert M. Morgan and Shelby D. Hunt in their 1994 pa- per, “https://journals.sagepub.com/doi/abs/10.1177/00 Greener, Rory. “Second Life Storefront User Traffic Jumps Mozilla. “Unknown Influence | Social Media, Democracy and 2224299405800302”The Commitment-Trust Theory of 35 Percent in 2021.” XR Today, X Today, 12 Jan. 2022, https:// Transparency.” Youtube, 25 Oct. 2022, https://www.youtube. Relationship Marketing. www.xrtoday.com/virtual-reality/second-life-user-traffic- com/watch?v=bNRwTz6lH04. 7 Accenture Responsible Metaverse Extended Reality jumps-35-percent-in-2021/#:~:text=Since%20its%20incep- Study 2022, N= 8503 tion%2C%20Second%20Life,active%20users%20on%20 Nguyen, Minh-Ngoc. “Axie Infinity: Players by Country its%20platform. 2022.” Statista, Statista, 14 June 2022, https://www.statista. 8 Social platforms’ global trust and transparency issues com/statistics/1314090/axie-infinity-players-by-country/. are explored in greater detail in a 2022 video by Mo- Hernandez, Ornella. “Metaverse Platforms Set the Record zilla, “https://www.youtube.com/watch?v=bNRwTz6l- Straight about Daily Active Users.” Blockworks, Blockworks, Tassi, Paul. “Meta’s ‘Horizon Worlds’ Has Somehow Lost H04”Unknown Influence: Social media, democracy and 14 Oct. 2022, https://blockworks.co/news/metaverse-plat- 100,000 Players in Eight Months.” Forbes, Forbes Maga- transparency. forms-set-the-record-straight-about-daily-active-users. zine, 18 Oct. 2022, https://www.forbes.com/sites/paultas- 9 Accenture Responsible Metaverse Extended Reality si/2022/10/17/metas-horizon-worlds-has-somehow-lost- Study 2022, N= 8503 Iqbal, Mansoor. “Fortnite Usage and Revenue Statistics 100000-players-in-eight-months/?sh=20392d9d2a1b. (2022).” Business of Apps, Business of Apps, 6 Sept. 2022, 10 Accenture Responsible Metaverse Web3 Study 2022, https://www.businessofapps.com/data/fortnite-statistics/. “Upland.” DappRadar, DappRadar, 2022, https://dappradar. N= 9005 com/eos/games/upland#dappradar-full-description. 11 Accenture Responsible Metaverse Extended Reality Study 2022, N= 8503 25