Building a Responsible Metaverse Authors About the Research About Accenture Accenture Research Denise Zheng In August and September 2022, Accenture Accenture is a global professional services Accenture Research shapes trends and creates Managing Director, Metaverse conducted a two-part survey to understand company with leading capabilities in digital, data-driven insights about the most pressing Continuum Business Group & consumer perceptions of the metaverse. The cloud and security. Combining unmatched issues global organizations face. Combining the Responsible Metaverse Lead study was global, spanning 19 countries, with experience and specialized skills across power of innovative research techniques with 500 respondents per country. more than 40 industries, we offer Strategy a deep understanding of our clients’ industries, Paul Daugherty and Consulting, Technology and Operations our team of 300 researchers and analysts Accenture Group Chief The extended reality survey of 8,503 services and Accenture Song — all powered spans 20 countries and publishes hundreds of Executive – Technology consumers focused on perceptions of by the world’s largest network of Advanced reports, articles and points of view every year. and Chief Technology Officer immersive experiences in the metaverse. The Technology and Intelligent Operations centers. Our thought-provoking research – supported by web3 survey of 9,005 consumers focused on Our 721,000 people deliver on the promise of proprietary data and partnerships with leading their perceptions of cryptocurrencies, NFTs, technology and human ingenuity every day, organizations, such as MIT and Harvard – guides and DAOs. serving clients in more than 120 countries. We our innovations and allows us to transform embrace the power of change to create value theories and fresh ideas into real-world solutions and shared success for our clients, people, for our clients. For more information, visit www. Region Countries shareholders, partners and communities. Visit accenture.com/research. us at www.accenture.com. . USA English-Speaking Canada Countries UK South Africa Australia Spain Europe France Germany Italy Sweden Acknowledgements China Japan Singapore Copyright © 2023 Accenture. APAC Thailand We thank everyone in the Metaverse Philippines All rights reserved. Continuum Business Group who India South Korea assisted with the research, insights Brazil Accenture, its logo, and New Applied Now are and the implementation of the report. LATAM Mexico trademarks of Accenture. 26