Building a Responsible Metaverse Consumers are highly concerned Privacy Security Resilience Intellectual Property Rights about privacy in the metaverse. Only 4% claimed they were not • The primary purpose of collecting, • Security by design should focus on • The metaverse should be engineered to • Platforms should enforce intellectual property worried about this. Interestingly, processing, and sharing user data should hardening infrastructure and software operate in evolving and dynamic conditions rights through robust detection capabilities and we found that Millennials and Gen be to deliver value to the user. against novel threats, particularly and must be scalable and able to withstand comprehensive user education. cybercrime, fraud, and disinformation. and recover rapidly rom disruptions and Zers—digitally savvy consumers— • Design decisions should feature privacy adversarial cyber attacks. • Companies should invest in preventative were more concerned about robust defaults that are intuitive given the context • Companies should use an adaptive zero- measures and real-time identification 3 of the use case or experience. trust security model. • Platforms and devices should be capable mechanisms, such as trademark and privacy features in the metaverse. of supporting high-fidelity and low-latency copyright monitoring services and brand • Companies should implement innovative • Data protection should be in place to experiences that are immersive and protection tools. strategies to educate users about their protect the confidentiality and integrity of persistent for large numbers of global users privacy options in the metaverse. experiences, data and applications. to interact simultaneously, in real time. 67% of consumers agreed that they’d be more likely to engage— create, buy or trade collectibles—in NFT marketplaces that actively combat counterfeits.4 Figure 1. Eight dimensions of Responsible Metaverse 6