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A close-up view of the evolved CFO #CFOReimagined By providing governance tools, controls and At a multinational chemicals business CFOs have the expert support, finance can help others serve headquarters in Europe, the financial controller opportunity and themselves, which in turn reduces cycle times, says non-finance people are extracting and responsibility to do provides more personalized service and frees analyzing reports to make better decisions. even more to harness up finance professionals for strategic planning. “We’re convincing them that it’s beneficial to “What finance is doing more of, is sitting side self-report, so finance people can spend their their unique position by side with the folks running the business time enhancing other areas of the business,” and help to ensure the as they face their different challenges, truly he says. “In the beginning, they resist it, continued success understanding the tactical and strategic but when you have the support from their of their companies. things they are working on and advising manager, it’s only a matter of time them on what will help them better achieve until they’re fully engaged.” their short-term and long-term objectives,” says ATB Financial’s Bob McGee. By bringing Vangelis Baltas, CFO of transport business Fraport together complementary skills and working Greece, agrees. “I would like other functions collaboratively with others, finance to be able to understand the finance aspects. adds real value. Not the fine detail, but a basic knowledge. Otherwise, it’s very hard to make decisions.” 18 The CFO Reimagined: from driving value to building the digital enterprise

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