A close-up view of the evolved CFO #CFOReimagined Taking charge of digitalization While CFOs are engineering ways to carry out their own tasks faster and better through automation, they are also increasingly ushering in the “digitalization” of their broader organizations—the diffusion of technologies to change business models and unlock new revenue streams. CFOs are advancing the enterprise- “Finance is taking the lead in my “In finance, we are downstream “ Finance is wide digital agenda, with 77 percent business,” says the CFO of a major of everything; we are always looking taking the lead heading up efforts to improve efficiency manufacturer based in Bangladesh. backward at what caused the in my business.” through adoption of digital technology, “Who else but finance should problem, and we know the rules so Kaushek Daas, CFO of RAK and 77 percent also exploring how be evaluating and prioritizing we know how things are supposed to Ceramics in Bangladesh. disruptive new technologies could investments in digital technologies? turn out. We love the deep detail and benefit the organization and the Who else understands the systems we often reach back to the beginning business ecosystem. end-to-end?” of a process to fix the issue,” says Daniel Gentili, General Manager Finance at INPEX Australia. 15 The CFO Reimagined: from driving value to building the digital enterprise