A close-up view of the evolved CFO #CFOReimagined Guarding the enterprise Finance aptitude with forecasting, investment evaluation, risk management and data stewardship qualifies them for meeting the significant new challenges around cyber-security, data aggregation and technology investment evaluation. Dr. Christian Campagna, Managing “Today, as transformation initiatives leaders and the “talent of the future” Director, Accenture Strategy, CFO like analytics, big data, new business (the group of younger finance & Enterprise Value, says there has and new operating models grow in professionals we surveyed), was been greater pressure on the CFO to importance, it’s time for CFOs to step identifying and managing control of the become the “economic guardian” of up and take even more responsibility.” enterprise’s most critical data and the the business since the global financial insights they yield. Our survey suggests crisis. “The CFO and the CEO are Asked where the finance function that the finance function is already the only board members who have should play a leading role in data expanding its governance activities, sight of, and responsibility for, governance, the most common which is crucial to anticipating the the whole enterprise,” he says. response from both finance regulatory risks attached to data. 16 The CFO Reimagined: from driving value to building the digital enterprise