Conclusion #CFOReimagined The CFO of today—and of the high-performing Finance must build on its strengths in order to move digital business of the future—is, above all: business at the right speed for the whole organization. • Focused on securing critical business outcomes This could include: and economics by enabling strategy. • Building and clearly communicating the economic case • Partnering with the CEO to deliver those outcomes, for change, with data and analytics tools that calculate helping lead the way for functions throughout the enterprise. ROI through facts, figures, and examples. • Embracing new technologies and evaluating • Leading by example, proving the case for investment enterprise-wide investment to support the velocity with a more effective finance function than ever before. required for tomorrow’s business. • Building a broader range of skills within finance to • Owning the data agenda and wielding the power of data, support the rest of its function in its expanding role. not least by controlling the one version of the truth. • Acting in concert with other functions, rather than • Building new talent with the agility, skills and experience as a gatekeeper or approver. needed to deliver in the New. • Working across the business to create new structures and processes for better cross-functional working. • Articulating the vision to a broad range of stakeholders, including investors and analysts. The CFO is in an elevated position, serving as an innovator and a disruptor who can harness data to unleash new value. Never has the CFO been better positioned to be the CEO’s chief business partner. Now is the time for CFOs to wield the power of digital and secure their organization’s growth objectives. 44 The CFO Reimagined: from driving value to building the digital enterprise