Challenges, gaps and opportunities #CFOReimagined Looking ahead and branching out CFOs are accustomed to historical analysis, but looking backwards is not sufficient for seamlessly bringing value to the rest of the enterprise. Predictive analytics tools allow finance Meanwhile, not everyone in finance driving enterprise-wide efficiency to exploit data and understand how the is convinced that empowering their by adopting digital technologies. business climate will play out across colleagues in other departments is Perhaps the finance function is not each area. The ability to provide worthwhile. A third of CFOs believe automating at the right pace, or does roadmaps for responding to such either that finance activities should not have confidence in its data, or is insights is an invaluable skill for CFOs be split 50:50 with other functions encountering employee resistance. to possess. Yet our survey respondents or that finance should continue These factors create the sensation report a 50:50 split between the to carry out all such work. of moving at the wrong speed proportion of their activities that for the business. focus on reporting the past and those Most CFOs (64 percent) are concerned focused on the future. The balance about being out of sync with the rest needs to tip forward. of their company when it comes to 25 The CFO Reimagined: from driving value to building the digital enterprise