How CFOs can seize the moment #CFOReimagined BUILDB RIDGES Making the most of the CFO’s unique position is more about human connection than technology or process. Effectively communicating the benefits of automation is one vital skill for CFOs who wish to shepherd much-needed disruption. Automation technologies, after all, can increase finance professionals’ levels of fulfillment by eliminating dull and repetitive work. In countries where demographic trends are impacting the availability of key skills, automation can also alleviate the pressure and struggle for organizations to recruit people for manual processing. 34 The CFO Reimagined: from driving value to building the digital enterprise