Financial security is now a prime concern for half of all consumers, but health is still the top priority Evolving consumer needs Proportion of consumers that rank need in their top 3 priorities 50% th th Current priorities, 19 -25 March nd th Current priorities, 2 -8 June of consumers now nd th Next 3-6 months, as of 2 -8 June rank financial -8% -13% security in their top 78% 77% 81% three priorities—a 72% 74% 70% +36% rise of 36%. -30% 45% 50% 39% 37% 28% 27% Personal health Health of friends Food & medicines Financial security and family security th th nd th Source: Accenture COVID-19 Consumer Pulse Research, conducted 19 -25 March, 2 -8 June. Source: Accenture COVID-19 Consumer Pulse Research, conducted 19th-25th March, 2nd-8th June. 4